Channel Brief: The MSP AI challenge: Sell it, price it, make it profitable

Suparna Chawla BhasinAugust 7, 2026

Channel chiefs

Changes in the Channel: Leadership Moves and Shakeups August 03 – August 07

ChannelE2E TeamAugust 7, 2026

Here are the people moves we've tracked during the week of August 03 - August 07.

AI/ML

Securing the modern perimeter: Delivering intelligent cyber resilience

Antoine JebaraAugust 7, 2026

For partners, the proposition in practice is: less overhead, fewer tools to reconcile, and a governance offer clients will pay for repeatedly, instead of a one-time sale.

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Model Context Protocol (MCP) for MSPs: What You Need to Know Before Connecting AI to Your Business Tools

Every MSP is being approached with AI-powered solutions promising faster ticket resolution, smarter automation, and greater efficiency. But behind these tools is a critical layer some providers don’t fully understand: the Model Context Protocol (MCP). Join Henry Timm and Dawn Sizer as they break down MCP in plain English, explaining how it conn...

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Latest News

API security

Broadcom adds multi-tenant security and API protection to VMware, opens MSP opportunities

Suparna Chawla BhasinAugust 6, 2026

The updates add API protection, on-premises malware analysis, air-gapped support and AI-assisted operations, while giving MSPs more ways to build managed services around VMware environments.

MSP

Integris wants to make AI a recurring managed service

Suparna Chawla BhasinAugust 5, 2026

CORE gives Integris a framework for packaging AI adoption, governance, automation and security into an ongoing service while keeping customer costs and MSP margins under control.

MSP

MSPs get a way to turn AI governance into recurring revenue

Suparna Chawla BhasinAugust 4, 2026

Hatz Activate gives MSPs a central place to assess AI readiness, uncover shadow AI use, onboard clients and track adoption across their customer base.

MSP

The MSP problem the industry can’t admit

Matthew WarnerAugust 4, 2026

MSPs need to stop settling for tools that just make noise quieter and invest in ones that give the context they need to support their customers as AI-powered threats evolve.