“MSPs are the security operations center for SMBs” – Dor Eisner, CEO and founder of Guardz

Suparna Chawla BhasinJuly 30, 2026

Guardz CEO Dor Eisner explains how MSPs can simplify security, reduce manual work and better protect small businesses.

How MSPs should govern client AI adoption

ChannelE2E TeamJuly 30, 2026

The MSPs who are winning client AI governance conversations are the ones who arrived with a framework before the client had a problem

Multi-cloud management

Dell targets VMware migrations with PowerStore for Nutanix

Suparna Chawla BhasinJuly 29, 2026

Dell Private Cloud adds PowerStore support for Nutanix AHV, giving customers separate compute and storage scaling while opening new migration and managed services work for partners.

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Every MSP is being approached with AI-powered solutions promising faster ticket resolution, smarter automation, and greater efficiency. But behind these tools is a critical layer some providers don’t fully understand: the Model Context Protocol (MCP). Join Henry Timm and Dawn Sizer as they break down MCP in plain English, explaining how it conn...

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Latest News

AI/ML

AI agents vs. AI assistants for MSPs: What the difference actually means

ChannelE2E TeamJuly 29, 2026

“AI agent” can mean anything from a chatbot with a system prompt to a fully autonomous workflow engine. That ambiguity costs MSPs because the question is not what the tool can do, but who owns the context.

AI/ML

Snowflake unifies AI agent security, governance and cost controls with Cortex AI Gateway

Suparna Chawla BhasinJuly 28, 2026

Snowflake is giving enterprises a central place to manage how AI agents access data, models and tools, with new opportunities for MSPs and MSSPs to provide governance and monitoring services.

Channel partner programs

Keyfactor expands partner program for machine identity and post-quantum services

Suparna Chawla BhasinJuly 27, 2026

The updated program gives MSPs, MSSPs and other partners more training, lab support and cloud resources to build ongoing services around machine identities, cryptography and post-quantum planning.

Top 250 MSSPs

How MSSPs can generate industry buzz (it starts with your team)

Jonathan BrowningJuly 27, 2026

For MSSPs, generating industry buzz starts with making the people behind the business more visible

AI/ML

Channel Brief: MSPs are all in on AI. The revenue still hasn’t followed

Suparna Chawla BhasinJuly 24, 2026

MSPs have moved quickly to adopt AI, but most still lack the governance, operating models and commercial strategy to turn that adoption into measurable customer value and sustainable revenue.

Channel chiefs

Changes in the Channel: Leadership Moves and Shakeups July 20 – July 24

ChannelE2E TeamJuly 24, 2026

Here are the people moves we've tracked during the week of July 20 - July 24.

IT management

“Death of the ticket”: Atera says autonomous IT will reshape MSP economics

Suparna Chawla BhasinJuly 23, 2026

Atera’s Tal Dagan explains why autonomous IT could weaken the ticket’s role in MSP operations, pricing and service delivery as more issues are resolved before they reach a technician.