Small businesses are increasingly interested in AI, but turning that interest into useful, repeatable solutions remains a challenge. TD SYNNEX is expanding its Destination AI framework with new capabilities designed to help MSPs and other channel partners identify practical AI opportunities, test solutions and bring them to customers without building every deployment from scratch. Announced Oct. 27, the global initiative focuses on helping partners move beyond basic productivity tools toward AI applications that address specific business problems.
The expansion introduces SMB-focused AI Game Plan assessments, hands-on proof-of-value experiences through TD SYNNEX Cloud Labs, and a new AI Skills Marketplace within StreamOne. The marketplace offers reusable AI capabilities for sales, marketing, customer support, operations and knowledge management. Partners also gain access to an AI Skills Foundations training course. "The conversation around AI is no longer about possibility. It's about execution," said Sergio Farache, TD SYNNEX chief strategy and technology officer. The AI Skills are available at no cost, although associated software licenses, consumption and implementation services may generate additional revenue.
For MSPs, the opportunity is to turn individual AI experiments into a repeatable services business. Providers can start by identifying customer workflows that would benefit from automation, validate those opportunities before committing to deployment and build standardized offerings around successful use cases. Revenue could come from consulting, implementation, licensing, ongoing optimization and support. Rather than selling AI for its own sake, MSPs can position themselves as advisers who help SMB customers connect technology investments to measurable improvements in efficiency, customer service and business performance.
Source: TD Synnex
