Channel partner programs

DNSFilter’s new MSP partner program adds clearer tiers, more sales support and co-marketing resources as MSPs look for easier ways to grow security services.

AWS is expanding its partner programs, Marketplace tools and managed services incentives as customers ask partners to show measurable business results from AI projects.

Scality’s revamped partner program gives resellers and distributors a clearer path to sell storage software tied to cyber resilience, data sovereignty and AI infrastructure.

Netskope’s Catalyst MSP/SP Program gives MSPs a simpler way to set up customers, move licenses and build managed SASE services at scale.

ClickHouse’s Abhinav Mehla explains why the company launched House Mates, how AI is changing customer data needs, and why partners are becoming a bigger part of its growth strategy.

Kaseya’s MSP Success brings digital marketing, peer groups and community resources into one program to help MSPs find new customers and improve growth.

HPE is bringing HPE and Juniper partners into one global program while expanding channel-only cloud, AI, virtualization and data protection opportunities.

SonicWall’s new channel chief Jonathan Berger draws on years on the partner side to explain how the company plans to reduce channel friction, support MSP growth and avoid competing with its own partners.