Exabeam channel partners drive significant sales growth

Exabeam has announced that its channel partners now represent the largest sales channel for the behavior intelligence vendor, surpassing all other routes to market. According to reporting by Channeldive, This significant achievement underscores the success of Exabeam's channel strategy and its impact on the company's overall sales performance.

In the first half of 2026, Exabeam's channel organization exceeded its targets, achieving a 138% growth in new logo pipeline and 125% over target for new product bookings within existing customer accounts. A key driver of this success is the expansion of Exabeam's Sherpa AI tool, which has evolved from a virtual channel account manager to a comprehensive interface for deal registration, training, certifications, and pre-sales enablement. This allows partners to self-service many aspects of their engagement with Exabeam, with human channel managers available for more complex needs. Exabeam has also invested heavily in partner education and co-marketing initiatives, funding over 90 partner-led marketing campaigns since launching its market development funds program. The company's APEX Partner Program, launched in July 2025, and the integration following the LogRhythm acquisition in 2024, have been instrumental in setting and achieving key performance indicators for channel sales pipeline and deal conversion rates. The focus on increasing partner competency is proving effective, with reported material increases in conversion rates. Sherpa's capabilities have expanded to include pitch feedback and RFP assistance, further empowering partners to address the growing market opportunity in securing agentic AI.

Source: Channeldive