At the recent Cisco Partner Summit, Cisco announced the expansion of its channel strategy with new ecosystem deal registration, increased adoption and growth incentives, and partner access to Cisco IQ. The company also introduced additional Cisco Cloud Control capabilities intended to support managed and professional services delivery.
The changes are designed to reward partners for more than the initial technology sale. Cisco is putting greater emphasis on the roles partners play in advising customers, driving adoption and supporting technology throughout its lifecycle. The expanded tools also give providers additional ways to manage customer environments and build services around Cisco technologies.
For MSPs and other channel partners, the opportunity is to connect recurring service delivery with vendor incentives and customer adoption. Providers should evaluate how the revised programs reward ongoing engagement, particularly as customers seek help managing increasingly complex AI and cloud environments.
Source: Cisco
