CyberRisk Alliance

Editorial Director, Channel Brands ChannelE2E and MSSP Alert

Sharon Florentine 200 x 200 Color

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Mobile devices have transformed workplace productivity by offering anytime, anywhere access to business resources. However, this convenience also brings significant security risks. Many organizations mistakenly believe their Mobile Device Management (MDM) solutions are sufficient, but MDM alone can’t fully protect against the threats targeting mobile devices. This security gap is an opportunity for Managed Service Providers (MSPs) to add mobile security to their services, reducing customer risk and increasing revenue without additional headcount. Join Eva-Maria Elya from Lookout Security, Chris Prewitt from Inversion6, and Theresa Lanowitz from LevelBlue as they dive into:



<ul class="wp-block-list">
<li>Why mobile endpoints are often overlooked in security strategies</li>



<li>Common vulnerabilities and attack methods targeting mobile devices</li>



<li>How MSPs can capitalize on the growing demand for mobile EDR</li>
</ul>



Don’t miss this opportunity to learn how to strengthen your mobile security and tap into new revenue streams.
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Webcast

Mobile Endpoints are Your Customer’s Weakest Link: How MSPs Can Protect and Profit

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Navigating today’s complex, ever-evolving business landscape requires knowing how to navigate regulations, risks and complex decision-making, especially for customers in highly regulated industries. To do this effectively, organizations need an integrated approach to governance, risk management and compliance (GRC). With businesses becoming increasingly digitized and day-to-day operations spread across multiple computing environments, cyber risk considerations have become a core component of a modern-day GRC strategy. And MSSPs play a key role in helping customers streamline their governance, risk management and compliance efforts.  Join Liam Downward, CYRISMA’s chief product officer, as he explains how MSSPs can leverage CYRISMA’s suite of GRC capabilities to provide gap assessments, improve governance and decision-making, mitigate risk and maintain compliance.  You’ll learn how CYRISMA’s comprehensive feature-set can help you bridge the compliance gap for clients across industries, streamline GRC activities and drive additional revenue.  The session will cover: 



<ul class="wp-block-list">
<li>The basics of GRC</li>



<li>Why cyber risk has become a critical part of enterprise risk in recent years</li>



<li>How you can help clients align cyber risk management and compliance with business goals for long-term strategic gains</li>



<li>Managing compliance more efficiently</li>



<li>How to simplify communication between business-focused and cyber-focused executives</li>
</ul>
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Governance, Risk and Compliance

Simplifying GRC for Cybersecurity Professionals

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AI went mainstream in 2023 with the introduction of OpenAI’s ChatGPT. As your average person started to see the power of the latest AI technology in their everyday lives, they were exposed to what cybersecurity vendors have been working on for years. Today, AI-embedded cybersecurity products are the norm, however, the power and advantages they give security analysts are not well-defined or known.



In this webinar, we will:



<ul class="wp-block-list">
<li>Unpack the evolution of AI</li>



<li>Describe the impact of AI on current and future cybersecurity solutions </li>



<li>Discuss how MSSPs and MSPs can drive increased revenue streams by selecting the right AI-embedded cybersecurity solutions</li>



<li>Demonstrate how Stellar Cyber and its Multi-Layer AI(™) are leading the AI charge in cybersecurity</li>
</ul>
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AI/ML

Why and How AI Will Drive the Next Generation of Cybersecurity Solutions

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According to The Future SOC Survey, 67% of managed security providers who use an Automation Solution have increased their output, without adding headcount. So, what happened to the other 33%?



The managed security industry is changing rapidly, creating intense competition and pressure to deliver. As a result, many managed security providers have adopted SOAR or other Automation solutions. However, there is a lot of debate within the managed security industry over the types of automation solutions available, the role of AI, and what it means for the future of the SOC. And don’t forget the effects on service offerings, differentiation, and growth opportunities.



Join Incident Response Researcher, Pierre Noujeim, with Seth Fox, VP of Sales at D3, and Jessica C. Davis, Editorial Director at MSSP Alert, as they discuss: • The benefits of Automation for managed security providers • The myths and realities of SOAR, Hyperautomation, XDR and ITSM • Key considerations that managed security firms should have before engaging an Automation provider
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Automation And The Future SOC

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The hype cycle surrounding artificial intelligence (AI) is in high gear – though it may not feel that way, considering where the IT industry is at the moment. Right now, we’re smack in the middle of what Gartner calls ‘The Valley of Despair’ – we’ve pulled the innovation trigger, ascended to the summit of inflated expectations, battling the naysayers and the hysterical doomers (‘AI’s going to destroy the universe!’ ‘AI will take all of our jobs!’ ‘This is how we get to The Terminator!!’) along the way.



Now, we’re trudging through the trough of disillusionment, where we wonder if maybe those doomers had it right after all. The good news is, they’re actually wrong. There are incredible use cases and practical applications for AI, especially in IT and high tech, you just need a trusted partner to show you the way. That’s where Dell AI Factory comes in. Dell AI Factory addresses organizations’ most pressing challenges with a portfolio of AI technologies, an open ecosystem of partners, validated and integrated solutions and expert services to help you achieve AI outcomes faster.



In this live webinar, Navin Mukraj, Principal AI/ML Expert/Data Scientist, Dell, will explore how you can ideate, visualize, implement and execute on a successful AI strategy and deliver incredible value to your organization with the help of Dell AI Factory. You’ll learn:



<ul class="wp-block-list">
<li>Why you need to start small and be strategic</li>



<li>Multiple AI use-cases and practical applications for your market</li>



<li>How to develop a proof-of-concept that demonstrates value</li>



<li>How to deliver demonstrable ROI for your AI projects</li>
</ul>



You won’t want to miss this informative, engaging, practical session that will give you the tools to map out your AI journey and have you on the road to success in no time. Register now!
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Climb Out of the Valley of Despair: A Roadmap to Successful AI Innovation with Dell AI Factory

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We’re bombarded with massive amounts of information every day. From daily news and stocks to the latest box scores, keeping up with it all is a full-time job.  Your IT infrastructure is no different. Millions of logs circulate through your IT systems, including firewall data, system logs, and endpoint events to name a few.  Security Information and Event Management, or SIEM for short, was designed to make sense of it all. Centralizing logs is at the heart of what SIEM was meant to do. But does just having a SIEM and organizing your data help if there’s still too much noise to make sense of it all?  Come join us as we explore SIEM’s origins, the challenges it faces today, and how we can filter out the noise without compromising security.



In this webinar, we’ll dive into:



<ul class="wp-block-list">
<li>How SIEM began: Get a deeper understanding of how SIEM started.</li>



<li>Where it went wrong: Dive into the issues legacy SIEM models face.</li>



<li>What needs to happen: Discover why most organizations and MSPs need a different approach to SIEM.</li>



<li>How we’re changing things: We’ve heard what our partners have asked for, and we’re breaking down what we’ve come up with as a community to solve the SIEM problem.</li>
</ul>



Save your seat today and see how you can take another layer of hassle out of your security with our Managed SIEM.
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Security Management

Solving the SIEM Problem: A Hard Reset on Legacy Solutions

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High profile computing disruptions – man-made, natural disasters, and security-caused – demonstrate the value of cyber resilience beyond a shadow of a doubt. Despite multiple high-profile cyberattacks and increasing awareness of just how catastrophic widespread interruptions can be, businesses still aren’t as resilient as they should be. Cybersecurity is key to enabling safer innovation and better business outcomes, but most organizations still admit they treat cybersecurity and cyber resilience as an afterthought. For MSSPs, learning how to present cybersecurity and cyber resilience as critical to business operations and prioritizing risk management can be a competitive differentiator, drive new business growth and better protect customers against outages, recover more quickly from incidents and interruptions and secure data and intellectual property.



Join cyber resilience expert Theresa Lanowitz, chief evangelist, LevelBlue, as she explores five concrete steps MSSPs can take to promote, deliver and achieve true cyber resilience for themselves and their customers. In this live webinar, Lanowitz will explore results from LevelBlue’s 2024 Futures Report: Cyber Resilience and outline how MSSPs can leverage findings from the research to better prepare and protect their customers.



In this webinar, you’ll learn:



<ul class="wp-block-list">
<li>Common organizational attitudes about cybersecurity and cyber resilience</li>



<li>How to identify barriers to cyber resilience</li>



<li>How to be secure by design</li>



<li>How to align cybersecurity investment with business priorities</li>



<li>The need to build a support ecosystem</li>



<li>Why MSSPs should continuously adapt cybersecurity strategies</li>



<li>And more.</li>
</ul>
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MSSP

5 Steps MSSPs Can Take to Achieve Cyber Resilience

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Legacy SOAR is overly complex, expensive, and time-consuming. As an MSSP, you experience these challenges compounded across the scale and complexity of your entire customer portfolio.  So, what’s the solution? Gartner has identified Hyperautomation as a leading emerging technology and trend in cybersecurity for 2024. But WTF is Security Hyperautomation? In this webcast, we will show you how Hyperautomation helps:



<ul class="wp-block-list">
<li>Eliminate Ticket Fatigue</li>



<li>Onboard New Customers in Minutes</li>



<li>Augment Analysts with AI</li>



<li>Escape Vendor Lock-In</li>
</ul>
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Data Security

What the Heck is Security Hyperautomation? And Why Should You Care?

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As an MSSP or MDR, your success hinges on the quality of your services and growing your customer base – not on managing infrastructure or worrying about uptime. In this exclusive MSSP Alert webinar, we’ll look at how LimaCharlie’s SecOps Cloud Platform efficiently handles infrastructure, allowing you to focus on service, innovation and delivery.



We’ll explore how LimaCharlie’s flexible, vendor-agnostic platform:



<ul class="wp-block-list">
<li>Eliminates the costly limitations of vendor lock-in</li>



<li>Provides effortless scalability</li>



<li>Delivers real value to your customers</li>
</ul>



The SecOps Cloud Platform enables you to differentiate in a competitive market, increase profitability, and build lasting customer relationships. Let LimaCharlie handle your infrastructure so you can focus on delivering top quality services to your customers.
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Cloud Security

A Smarter Approach to Managing Security Services: The SecOps Cloud Platform

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A new year always feels like a fresh start – a chance to put the challenges and struggles of the previous year behind you and build anew. In 2025, Check Point is rebuilding its MSSP program from scratch, and that means new benefits, new enablement, new support – and limitless opportunities for MSSPs to deliver rock-solid security services, expand customer reach and accelerate business growth.  Join Shahar Divon, Director of WW MSSP Sales, Check Point Security, in this webcast to discover how Check Point’s doubling down on its commitment to MSSP partners and enabling you to open up new opportunities with enhanced security services. You’ll learn: 



<ul class="wp-block-list">
<li>Why Check Point is rebuilding its MSSP program and what that means for you </li>



<li>What challenges MSPs and MSSPs face with regard to cybersecurity and services delivery </li>



<li>How Check Point’s innovation can help you address those challenges </li>



<li>How to increase volume and value for your customers with Check Point </li>



<li>And more. </li>
</ul>



Don’t miss this incredible opportunity to learn new ways to do business and increase the value of your service offering with Check Point. Register today!
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New Year, New You: Transforming Your Security Services with Check Point’s New MSSP Program

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2024 has seen a dramatic escalation in the complexity and scale of malware attacks. From the ransomware drama between the FBI and LockBit to the emergence of new players like RansomHub, cybercriminals are deploying ever-more sophisticated tactics to disrupt businesses and extort millions. This year’s Nastiest Malware report takes an in-depth look at the top ransomware groups and malware campaigns that have dominated the headlines, highlighting their evolving methods and the devastating impact they’ve had across industries.  Join cybersecurity expert Tyler Moffitt as he breaks down the most dangerous malware threats of 2024, from high-profile attacks on critical infrastructure to data breaches targeting sensitive healthcare and financial information. Learn how these groups are leveraging ransomware-as-a-service (RaaS) models to evade law enforcement, double extortion techniques, and supply chain vulnerabilities to cause unprecedented damage.
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Malware

Nastiest Malware of 2024: Unveiling the Year’s Most Dangerous Threats

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(Header w/CR) JUST A LITTLE TOO BIG



Deploying Copilot for Microsoft 365 near the top of nearly every enterprise’s to-do list.  Integration with the M365 suite poses exciting opportunities to help with tasks like summarizing lengthy emails, reviewing contract language, creating presentations, etc.  But integration with the Microsoft stack poses inherent risk in Copilot exposing sensitive info (i.e. sensitive HR data, patient records, layoff plans etc.). Knostic has a new readiness assessment designed to give you a baseline understanding of your organization’s over-permissioned access to Copilot, along with a continuous improvement model to leverage moving forward.  During this webinar, Knostic CTO Sounil Yu will walk through our approach. What you’ll learn:



<ol class="wp-block-list" start="1">
<li>How to understand the risk of exposing sensitive data through over-permissioned accounts.</li>



<li>Data and Identity governance controls you can implement to improve over-permissioned accounts</li>



<li>How to run this assessment on a continuous basis in order to assess + improve</li>
</ol>




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<ul>
<li style="text-align: left;">Streamline Third-Party Risk Assessments: Learn how adopting the &#8220;ask once, use many&#8221; approach through risk exchanges reduces redundancy and improves efficiency in due diligence processes.</li>
<li style="text-align: left;">Enhance Risk Management Effectiveness: Discover practical strategies to identify and mitigate real risks, enabling CISOs to focus on strategic priorities instead of repetitive tasks.</li>
<li style="text-align: left;">Leverage Risk Exchange Benefits: Understand how third-party risk exchanges can simplify collaboration, increase transparency, and maintain thoroughness without overburdening resources.</li>
</ul>

Americas

Cybercast

Testing Abstracts

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Security operations centers (SOCs) have typically been the domain of large enterprises. Traditional SOCs were built for larger, well-funded organizations with the resources to benefit from a real-time SecOps command center that can monitor, alert, and act upon suspicious — or outright malicious — activity. Mid-sized organizations with lean security teams and smaller budgets were often priced out, and SMBs have been a primary target of cyberattackers for this reason. Now, MSSPs have stepped in to fill this gap, and many are looking to integrate AI into their SOC-as-a-service offerings. That’s a great choice, and a great opportunity for MSSPs. An AI-powered SOC model with AI, automation, scalability, and flexibility can fill in security gaps for mid-market organizations and help smaller organizations that otherwise couldn’t afford it get the same benefits as their enterprise counterparts. In this MSSP Alert webinar, join MSSP, cybersecurity, SOC and AI experts to learn how integrating AI into your SOC can take your business to the next level and help protect against the most dangerous threats. You’ll learn:



<ul class="wp-block-list">
<li>How AI is used in the SOC today</li>



<li>How to best integrate AI into your SOC</li>



<li>How AI is driving emerging threats – and how it can fortify defenses against them</li>



<li>How AI in your SOC can drive business growth</li>
</ul>



Don’t miss this opportunity to learn how to leverage this cutting-edge tech to drive your MSSP’s growth and defend against the most dangerous threats. Register now!
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AI benefits/risks

How AI Can Help Your SOC Run Lean and Mean

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The SIEM market is facing unprecedented change, creating both challenges and opportunities for MSSPs. Mergers, acquisitions, increasing data volumes, and a complex tool landscape complicate security operations. Coupled with an ongoing skills shortage, it’s no surprise that many MSSPs struggle to deliver optimal SOC performance for their customers.



In this evolving landscape, MSSPs need a clear, data-driven approach to selecting and managing the right SIEM solutions for their diverse clientele. This session provides a strategic framework to help MSSPs navigate these changes and optimize their operations.



Join Devo for an interactive discussion where we’ll cover:



<ul class="wp-block-list">
<li>Core MSSP challenges: How the influx of security data and varied client needs create unique operational hurdles for MSSPs.</li>



<li>Data-driven SIEM selection and management: How to objectively evaluate SIEM solutions to ensure they meet each customer’s security and compliance requirements.</li>



<li>The power of a unified security data platform: How a consolidated approach can streamline account management, enhance client satisfaction, and improve threat detection across multiple environments.</li>



<li>Proactive threat detection: Using advanced analytics and automation to stay ahead of threats and deliver superior security outcomes for your customers.</li>
</ul>
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<ul>
<li>Key Challenges for MSSPs – Understand how growing data volumes, evolving client needs, and a shifting SIEM landscape impact MSSP operations.</li>
<li>Strategic SIEM Selection – Learn how to evaluate and manage SIEM solutions based on data-driven insights to optimize security and compliance.</li>
<li>Maximizing SOC Performance – Discover how a unified security data platform and automation can enhance threat detection and operational efficiency.</li>
</ul>

SIEM

From Surviving to Thriving: Choosing the Right SIEM for MSSP Success

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Compliance isn’t just about meeting requirements—it’s a strategic advantage. As security frameworks and regulations evolve, MSSPs have a unique opportunity to align their services with compliance mandates to strengthen security, build customer trust, and drive business growth—while creating a defensible security program for their clients. Join us for this exclusive MSSP Alert &amp; Bitdefender webinar, where cybersecurity and compliance experts will break down how leading MSSPs have successfully leveraged compliance as a competitive differentiator. We’ll explore key security frameworks like CIS Controls and regulatory requirements such as NIS2, discussing how MSSPs have successfully integrated them into their service offerings and go-to-market strategies.
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Compliance Management

Turning Compliance into Growth by Leveraging Security Frameworks for Success

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For managed service providers (MSPs), the technology is the easy part. It’s finding, hiring, training, upskilling and retaining talent that’s difficult! Finding the right talent can be a competitive advantage, help ensure you have a great culture and support more customers as your business grows. But where do you start? How do you know if you’ve found the right fit? What skills should you be looking for? How do you decide whether to hire full-time, part-time, contract, or on a project basis? Can AI help? What about benefits and perks? How do you fire someone if they don’t work out?



Join this ChannelE2E webcast to find out everything you need to know to get the right talent, at the right time for the right price, especially in this volatile market conditions predicted in 2025.



You’ll learn:



-Why talent is key to helping your MSP grow -The current state of the IT talent market -What skills to look for -How to cultivate the right culture -What to do if you’ve made a bad hire -And more!



Don’t miss the chance to hear from channel and talent experts to help you make the right hires in 2025. Register now!
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<ul>
<li>Why talent is key to helping your MSP grow</li>
<li>The current state of the IT talent market</li>
<li>What to do if you’ve made a bad hire</li>
</ul>

Career Management

From ‘You’re Hired’ to ‘You’re Fired: Everything an MSP Needs to Know About Talent in 2025

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For MSPs and IT service providers, especially those already supporting unified communications solutions, delivering a stellar meeting experience has become an imperative. AI-enabled tools can help MSPs and service providers ensure better outcomes and deliver the highest-quality meeting experiences customers require.



But with the explosion of remote and hybrid work, the growth in UC-centric meeting and collaboration spaces has highlighted the inadequacy of existing audiovisual (AV) technology.



IT providers who can offer solutions for better meeting experiences can not only maintain and improve client relationships but also better differentiate themselves in a crowded marketplace and generate new revenue streams.



In this ChannelE2E webcast, experts from Shure will explore the business case for building in-house AV competency and how Shure’s solutions can help meet demand and grow their revenue.



You’ll learn:



<ul class="wp-block-list">
<li>Why existing AV solutions aren’t adequate to meet today’s demand</li>



<li>How Shure and Intellimix Room Kits are the ideal collaboration solution for MSPs</li>



<li>How IntelliMix Room Kits and Microsoft Teams Rooms certified solutions, help MSPs to differentiate themselves and</li>



<li>How IntelliMix Room Kits better support meetings with AI tools like Microsoft Copilot</li>



<li>How building a unified communications practice can bolster MSPs’ business</li>



<li>And more!</li>
</ul>



Don’t miss the chance to learn from Shure how their Microsoft Teams-certified IntelliMix Room Kits solutions can become the foundation of a thriving UC practice. Register now!
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Sounds Like a Great Opportunity: How Shure and IntelliMix Room Kits Can Boost MSPs’ Business

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So far, 2025 has been a bumpy ride. But for MSPs, there’s plenty of opportunity to not just survive but thrive in times of uncertainty. By positioning yourself as a trusted advisor, you can confidently deliver solutions and services, protect customers against threats, help them with troublesome aspects of their business – in other words, you can create and provide lasting value, despite what’s going on economically.



In this ChannelE2E webcast, experts will break down the current market conditions, identify challenges and opportunities and show you how to grow your MSP business through real, tangible value creation.



You’ll learn:



<ul class="wp-block-list">
<li>How to persevere despite challenging economic conditions</li>



<li>What services and solutions will deliver the most value</li>



<li>How to communicate that value to current and potential customers</li>



<li>How to take advantage of challenging market conditions to thrive, not just survive</li>
</ul>
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<ul>
<li>How to persevere despite challenging economic conditions</li>
<li>What services and solutions will deliver the most value</li>
<li>How to communicate that value to current and potential customers</li>
<li>How to take advantage of challenging market conditions to thrive, not just survive</li>
</ul>

Channel markets

Creating Value in an Uncertain Market

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For MSSPs, threat intelligence is crucial to proactively identify and mitigate cybersecurity risks and stay ahead of emerging threats. Threat intelligence involves collecting, analyzing, and interpreting data about potential threats to customers systems so that security services are more effective and efficient.



By understanding attackers’ tactics, techniques and procedures (TTPs), MSSPs can better tailor their services to address the latest threats and vulnerabilities, adjust strategies accordingly and quickly respond to incidents.



But where do you start? In this MSSP Alert webcast, threat intelligence experts will help you understand the different types of threat intel, how to incorporate intel into your offerings, how to communicate value and ROI to keep your customers secure.



You’ll learn:



<ul class="wp-block-list">
<li>Why threat intel is key to an MSSP’s growth</li>



<li>The different types of threat intelligence</li>



<li>Which types of intel are appropriate for your and your customers’ needs</li>



<li>How to communicate the value of threat intel</li>
</ul>



And more! Register now to learn how threat intelligence can transform your MSSP practice and keep your customers secure.
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<ul>
<li>Why threat intel is key to an MSSP&#8217;s growth</li>
<li>The different types of threat intelligence</li>
<li>Which types of intel are appropriate for your and your customers&#8217; needs</li>
<li>How to communicate the value of threat intel</li>
</ul>

Threat Intelligence

Why MSSPs Need Threat Intel Services

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The results are in — the 2025 MSSP Top 250 list has been revealed. There’s a lot that goes into putting this list together, from determining when the survey opens to setting the criteria to reviewing submissions and deciding the final rankings. Through this process, we uncovered a wealth of information and data about the overall state of the MSSP market in 2025 and beyond — and we want to share that research with you! Join Sharon Florentine, editorial director, for a deep dive into the list, the evaluation process, the state of the market, top trends and challenges MSSPs face. This valuable research can help you best position your MSSP for success as 2025 winds down and 2026 kicks off.



Don’t miss this chance to learn about:



<ul class="wp-block-list">
<li>Top services offered by MSSPs</li>



<li>Demographic data about the Top 250 MSSPs: Size, revenue, geography, market, verticals</li>



<li>The top vendors that contributed to these MSSPs’ success.</li>
</ul>







You’ll also get a behind-the-scenes look at how we conducted our research, how we put the list together and what went into our live reveal at MSSP Alert Live. You won’t want to miss this deep dive into what the top MSSPs are saying about the MSSP business and what that means for you. Register now!
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Don&#8217;t miss this chance to learn about:
<ul>
<li>Top services offered by MSSPs</li>
<li>Demographic data about the Top 250 MSSPs: Size, revenue, geography, market, verticals</li>
<li>The top vendors that contributed to these MSSPs&#8217; success.</li>
</ul>

MSSP Top 250 Research and List

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Cyber insurance and cyber warranties may not have the same cachet as some other buzzwords in the IT channel (lookin’ at you, AI), but there’s not much that’s more important, especially for MSPs. With so many recent changes in cyber insurance, cyber warranties, compliance and governance and an increase in cyberattacks, cyber insurance and warranties can be the difference between resilience and disaster when an attack occurs. In this ChannelE2E webcast, our cyber insurance and cyber warranty experts will tell you everything you need to know about cyber insurance and warranties and how they fit into a layered, comprehensive security strategy.



You’ll learn:



<ul class="wp-block-list">
<li>The difference between cyber insurance and cyber warranties</li>



<li>How both are part of a holistic security strategy</li>



<li>How cyber insurance and warranties relate to GRC</li>



<li>Changes to the cyber insurance market you need to know about</li>
</ul>



And more. Join us for this comprehensive discussion of all things cyber insurance and warranties. Register now!
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You&#8217;ll learn:
<ul>
<li>The difference between cyber insurance and cyber warranties</li>
<li>How both are part of a holistic security strategy</li>
<li>How cyber insurance and warranties relate to GRC</li>
<li>Changes to the cyber insurance market you need to know about</li>
</ul>

Cybersecurity insurance

Getting Smart About Cyber Insurance and Warranties

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In 2024, we launched our inaugural MSSP Benchmark Pricing Survey to dive deep into the daily lives of MSSPs: The core components that make up your stack, what add-on services you offer, how you bundle and price your services and more. It’s the first research report of its kind, and we’re thrilled to be back for a second year. In this MSSP Alert webcast, we’ll go over the research, how we put it together, what it means for you and even dip our toe into some predictions for 2026.



You’ll learn:



<ul class="wp-block-list">
<li>What core components other MSSPs include in their stack</li>



<li>How they bundle services</li>



<li>What add-ons are most valuable</li>
</ul>



And more!



Don’t miss out – register now!
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You&#8217;ll learn:
<ul>
<li>What core components other MSSPs include in their stack</li>
<li>How they bundle services</li>
<li>What add-ons are most valuable</li>
</ul>

Pricing Benchmark Survey and 2026 Predictions

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he MSP industry is expected to grow at a CAGR of 12.5%, reaching $352.7 billion by 2026. Despite that, only about half of MSPs will survive their first year – many will fold and go out of business. How can you make sure you’re not one of them? What’s the driver of success? What differentiates the MSPs that succeed from those that fail? Okay, there’s not ‘one weird trick,’ as they say; obviously having the right tools, leveraging cutting-edge tech like AI, and delivering demonstrable value are all key differentiators. But the X factor is certainly sales and marketing.



How can you most effectively market your MSPs to ensure clients know you exist? How can you put together successful campaigns? Who do you target? How do you build a stellar sales organization?



In this ChannelE2E webcast, we’ll cover all of this and more, from building to maintaining a successful sales and marketing organization to whether you should build that structure in-house or outsource.



You’ll learn:



<ul class="wp-block-list">
<li>Why sales and marketing are just as important as your tech expertise</li>



<li>How to build successful sales and marketing campaigns</li>



<li>Whether to ‘roll your own’ or leverage outside help</li>
</ul>



And more!



Make 2026 your most successful year yet. Register now!
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You&#8217;ll learn:
<ul>
<li>Why sales and marketing are just as important as your tech expertise</li>
<li>How to build successful sales and marketing campaigns</li>
<li>Whether to &#8216;roll your own&#8217; or leverage outside help</li>
</ul>

Marketing and Sales for MSPs 101: How to Get it Right

Sharon Florentine

YinYangcoffee3-min

Channel Brief

5 things

News

Channel Brief: Sherweb Adds DefensX to Marketplace for Browser Security

A waitress holding and serving a paper cup of hot coffee in cafe

Channel Brief: TSMC Revenue Rises Amid Tariff Uncertainty

DriverCoffeeCup-min

Channel Brief: Camunda Adds New Agentic Orchestration Capabilities

Q&A Dialogue with questions and answers. The emergence of questions

Channel investors

Channel chiefs

Channel partner programs

Nerdio’s Joseph Landes: ‘Wake Up Every Day and Listen to Partners’

Friends holding cup of coffee

Channel Brief: Climb Channel Solutions to Distribute Darktrace

Analysis

Valence Exec: Startups Must Prioritize Channel Programs Early

Woman hand holding mobile phone with glowing screen with different virtual hearts

Sharon Florentine

Channel Brief: Sherweb Adds DefensX to Marketplace for Browser Security

Channel Brief: TSMC Revenue Rises Amid Tariff Uncertainty

Channel Brief: Camunda Adds New Agentic Orchestration Capabilities

Nerdio’s Joseph Landes: ‘Wake Up Every Day and Listen to Partners’

Channel Brief: Climb Channel Solutions to Distribute Darktrace

Valence Exec: Startups Must Prioritize Channel Programs Early

The Silent Majority: What Customers Really Think of Broadcom’s VMware Buy

Channel Brief: Worklyn Acquires Harbor Networks

Channel Brief: Pia Launches AI Features for MSPs

Channel Brief: Ingram Micro’s IPO, Accenture Invests in Deepfake Detection