For years, MDR has been sold around one central promise: detect threats faster and stop attackers before they can do serious damage. ESET is now adding another layer to that equation according to reporting by ChannelPro Network.
Through a new partnership with Cysurance, customers that purchase ESET PROTECT MDR or ESET PROTECT MDR Ultimate will automatically receive
cyber warranty protection valued at $500,000 or $1 million, depending on the tier selected.
The move raises an important question for MSPs and their customers:
What if a security service could help reduce the risk of an attack and help pay for the response if one still succeeds?MDR is moving beyond detection and response
The new program combines ESET’s managed detection and response capabilities with financial protection intended to help organizations recover from qualifying cyber incidents.
Customers receive the warranty when they purchase an eligible ESET MDR subscription and enable the required cybersecurity controls.
Those controls are designed to reduce risk before an incident occurs, while the warranty creates an additional layer of protection if those defenses fail.
For partners, that could help address one of the most painful realities of cybersecurity: even strong security programs cannot eliminate every incident. And when a breach happens, the cost of responding can escalate quickly.
The first 48 hours can get expensive
Organizations discovering a breach may suddenly need forensic investigators, legal counsel, public relations assistance and even replacement hardware.
Under the ESET and Cysurance program, businesses can submit a claim within 24 to 48 hours after discovering a qualifying breach to help cover those types of urgent response expenses.
Claims are handled through Cysurance’s process, which is designed to give organizations quicker access to support following an incident. That changes the MDR conversation.
Instead of focusing only on how quickly a provider can detect and contain an attack, customers can also consider what happens financially after containment begins.
The head fake: This is also an insurance story
At first glance, the announcement looks like another enhancement to an MDR offering. It may be more significant as an example of cybersecurity and cyber insurance beginning to converge.
Partners can also use Cysurance’s online portal to purchase cyber insurance without lengthy applications or questionnaires. Because ESET has been approved as a preferred vendor by Cysurance, the companies say customers may qualify for premiums that are 60% to 80% below standard market rates.
That creates a more direct connection between the security controls a customer deploys and the financial protection available to that business.
ESET says the approach is designed to simplify a process that can otherwise involve lengthy underwriting, complex applications and high premiums. For MSPs, that could open the door to a broader conversation with clients.
Security is no longer only about preventing a breach. It is increasingly about proving that the organization has the controls, response capabilities and financial protections necessary to survive one.
A new way for MSPs to sell cyber resilience
The partnership initially covers customers in the United States and Canada, with plans to expand globally. For MSPs, the bigger takeaway may be how cybersecurity offerings are evolving.
An MDR conversation can traditionally revolve around monitoring, threat detection and incident response. Adding warranty and insurance options gives providers another business outcome to discuss:
financial resilience.That can be especially important for smaller organizations that may not have the cash reserves, internal security staff or incident-response resources to absorb a serious breach.
Instead of selling another security tool, MSPs can potentially position the offering around a much simpler question:
If your defenses fail tomorrow, how quickly can your business recover?That is a very different conversation and potentially a much more compelling one.
Source: ChannelPro Network
