Channel partner programs

For MSPs, Cisco’s new and expanded 360 Partner Program brings opportunities and recognition to deliver fully supported Cisco products and services.

Rather than reward volume, Palo Alto is instead incentivizing 'platformization' for its partners.

Under its Skilled to Secure Trusted Partner Program, Infoblox will provide new partner paths for global system integrators and managed security service providers.

Hyperscalers are shifting partner economics from migration to post-go-live control.

New partner tiers, sales incentives, funding opportunities, and more are being established to help partners expand their ServiceNow AI development work and customer relationships.

This is the second time Mitel has enhanced its Global Partner Program since last June, as it continues to listen to its partners and incorporate their feedback.

IBM is updating Partner Plus to reduce friction in AI sales, improve partner margins, and make it easier to scale services-led outcomes across marketplaces and direct routes to market.

The new Cisco 360 Partner Program moves partners away from transactions and toward specialization, delivery, and real customer outcomes.