Channel partner programs

Vendors are shifting away from resale and toward partners who can operate, automate, and deliver outcomes at scale.

Extreme Networks’ new channel program simplifies rebates and deal registration globally while using AI to improve deal speed and MSP margins.

Unframe Unlimited is designed to help partners sell and scale enterprise AI without carrying the delivery risk when projects fail to show ROI.

The company’s partner program is undergoing a major shift from measuring program sales and services numbers to focusing on rewards based on real-world customer results.

Portnox is formalizing its channel strategy to help partners deliver passwordless Zero Trust faster, with clearer incentives, channel-first alignment, and minimal operational overhead.

Channel activity this week reflects a shift toward tighter control and clearer expectations for both partners and customers.

The new Select Partner Program is designed to reduce friction for MSPs and solution providers scaling cyber exposure management across customer environments.