For partners, the biggest change to the company's partner program is the higher levels of investment and enablement available to help participating MSPs grow.
The updated Partner Program connects resellers with its broader alliance ecosystem, aiming to drive adoption inside existing accounts without changing partner economics or requiring a new services model.
The new program shifts partner revenue toward repeatable services and ongoing operations, with incentives tied to measurable adoption across multi-cloud, compliance, and AI-ready network deployments.
The revamped NextWave program moves toward a self-service model that uses automation to drive efficiencies and faster services for Palo Alto Networks partners.
Asimily’s new partner tier focuses on helping mature partners turn connected-asset security into repeatable, measurable services for regulated and operational environments.
Coming changes to Dell's Storage & Client Growth Program will aim to help channel partners enhance their profits and customer bases, as well as Dell's own revenue.
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