Channel partner programs

The partners who figure out how to monetize the governance side while cutting delivery costs will have a structural advantage.

The coming changes to the existing Fortinet Engage Partner Program are aimed at rewarding channel partners that maintain customer relationships for long-term sales success.

The new program was created because MSPs and other IT channel partners were not directly receiving the benefits and training they needed from the existing GoTo Partner Program.

Zenarmor created the structured channel partner program after partners asked for a specialized SASE program they could take to market for their customers.

The consulting track previously rewarded traditional implementation work. The update shifts partner incentives toward deploying agentic AI and proving measurable customer outcomes.

Automation, AI platforms, and compliance demands are reshaping how MSPs build and scale managed services.

SecureW2's executive board is investing significantly in its partner program and internal team to better support partners as a critical pillar of growth for both the partners and the company.

The updates focus on helping partners standardize data security policies, manage risk across AI workflows, and expand managed security services.