Channel partner programs

New two-tier model aims to move partners beyond referrals and deeper into cloud strategy, implementation and managed services.

The new Nutanix cloud services are hoping to lure many former Broadcom and VMware partners that have been dumped by Broadcom as it continues to pare its partner ranks.

New Amplify program focuses on helping MSPs and MSSPs turn existing customers into faster revenue, with less operational friction

The update centers on speed, consistency, and cost structure - areas that directly impact how MSPs package and deliver services.

Updated Lenovo 360 framework streamlines tier progression, sharpens incentive clarity, and pushes partners toward recurring, services-led revenue.

Previously, SOCRadar’s partner strategy focused on MSPs and other service partners. The new VAR program expands that focus to include value-added resellers.

Barracuda’s latest updates bring email, network, and AI security closer together while reshaping how partners build and scale services.