Channel partner programs

After cutting deal registration benefits for some UCS partners in February, Cisco reversed course in April following partner pushback. Analysts say this offers a clear lesson for IT vendors.

Google Cloud is tying partner support to customer outcomes as MSPs, VARs, and solution providers look for practical ways to build, deploy, and manage agentic AI services.

New two-tier model aims to move partners beyond referrals and deeper into cloud strategy, implementation and managed services.

The new Nutanix cloud services are hoping to lure many former Broadcom and VMware partners that have been dumped by Broadcom as it continues to pare its partner ranks.

New Amplify program focuses on helping MSPs and MSSPs turn existing customers into faster revenue, with less operational friction

The update centers on speed, consistency, and cost structure - areas that directly impact how MSPs package and deliver services.

Updated Lenovo 360 framework streamlines tier progression, sharpens incentive clarity, and pushes partners toward recurring, services-led revenue.