SonicWall’s new channel chief Jonathan Berger draws on years on the partner side to explain how the company plans to reduce channel friction, support MSP growth and avoid competing with its own partners.
NetRise’s new Discovery Partner Program gives partners a path to deliver software supply chain security services around binary analysis, SBOM validation, risk reporting and vulnerability management.
Cornelis is expanding access to its CN5000 networking portfolio through new distribution and federal partners, giving resellers, integrators and MSPs a bigger role in AI and HPC infrastructure projects.
Sublime Security’s new partner program puts MSPs and MSSPs at the center of its go-to-market strategy, with a focus on protected margins, service opportunities and faster email threat response.
After cutting deal registration benefits for some UCS partners in February, Cisco reversed course in April following partner pushback. Analysts say this offers a clear lesson for IT vendors.
Google Cloud is tying partner support to customer outcomes as MSPs, VARs, and solution providers look for practical ways to build, deploy, and manage agentic AI services.
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