Passwordless Security Vendor SecureW2 Unveils New Global Channel Program

Last month, SecureW2 unveiled its new Nexus Partner Program as a global initiative, bringing new incentives and benefits to help partners grow their businesses and revenue with SecureW2's cloud-native, passwordless security products and services.

The new Nexus Partner Program includes higher-margin sales incentives for deals brought in by partners, deal protection for customer sales engagements, and the availability of Market Development Funds (MDF) to help partners with marketing new services. Also included are opportunities for lead sharing, preferred lead access for top-performing partners, and reduced rates for internal production use of its products.

New partner support and education services, including structured 30-, 60-, and 90-day onboarding roadmaps, technical and sales training materials, dedicated channel management initiatives, and assigned account teams to assist with a wide variety of inquiries, are also now available.

The new partner program also features a continuing expansion of SecureW2 portal resources available to partners, broader and improved demo access and sandbox environments for development and testing work, new integrations, automation for deal registration, and other resources, according to the company.

"SecureW2 has always been channel friendly," Stephen Newhauser, senior director of SecureW2's worldwide partnerships, told ChannelE2E. "We have had MSP capabilities such as a customer management portal but lacked robust enablement. And our partnerships team was understaffed to properly support our partners."

To resolve these issues, the company's board and executives are investing significantly in its partner program and internal team to better support partners as a critical pillar of SecureW2's growth, said Newhauser.

The Nexus Partner Program includes value-added resellers (VARs), managed service providers (MSPs), systems integrators, and channel-focused security and network specialists, according to the company.

"SecureW2 is actively building and scaling our MSP program," added Newhauser. "We see them as a crucial part of our success, especially in growing the SMB segment. There is no way for us or any other SaaS vendor to profitably grow this segment without the help of MSP partners."

VARs? SIs? What Other Channel Partners?

So far, the company has about 150 channel partners globally, but that number is expected to continue to increase, said Newhauser.

How SecureW2 Helps Partners and Their Customers

SecureW2's passwordless security platform provides real-time, certificate-based access across networks, applications, and workloads, helping customers modernize their authentication infrastructure, reduce attack surface exposure, and improve cybersecurity.

The SecureW2 JoinNow Platform uses Dynamic PKI (Public Key Infrastructure), Cloud RADIUS (Remote Authentication Dial-In User Service), and advanced policy logic to enforce access decisions based on real-time user and device trust, according to the company. The platform aims to help security teams remove shared credentials, add new devices more quickly and at scale, and maintain control over network and application access.

"The market opportunity for PKI and continuing trends around passwordless authentication and device trust is significant," said Newhauser. At the same time, traditional approaches to PKI, RADIUS, and legacy NAC (network access control) products have grown stale and are too expensive and complex, he said. "This represents, for partners who realize it, an opportunity to differentiate themselves and solve their customer challenges in a more modern and cost-effective way."

For MSPs and their customers, SecureW2 makes it easier to adopt more modern and secure passwordless network access and device trust, said Newhauser, while also lowering costs through reductions in network- and password-related help desk tickets.

"Our Nexus Partner Program provides the foundational enablement materials and certifications, allowing our partners to bundle SecureW2 into their security and network practices, and the expanded SecureW2 partnership team is ready to help our partners bring these products and services to market," said Newhauser. "Our partners are critical to our success. There is no better way to expand our reach than through a robust partner ecosystem."

SecureW2's channel program, available across North America, APAC, and EMEA, works with customers across enterprise, education, government, and regulated and compliance-driven industries.