AI/ML

Automation ROI becomes clear when MSPs stop measuring ticket activity and start measuring consistency, scale, and margin.

The real compliance gap is not the technology—it is the lack of defined objectives, oversight, and regulatory readiness behind AI adoption.

New tiering, renewal intelligence, and certified services tracks enable partners to gain control of the customer lifecycle with recurring revenue and higher-margin delivery.

The expanded agreement helps enterprises move from agentic AI pilot projects using Gemini to governed, production-grade deployments.

MSPs heading into 2026 will win by simplifying their stacks, integrating Microsoft intentionally, and using AI and security to drive outcomes, not complexity.

Microsoft's #IntuneForMSPs initiative is aimed at helping MSPs manage Microsoft 365 tenants at scale.

Updates to Pure Storage’s reseller, MSP, and distributor programs put deeper technical expertise, data-centric services, and tighter co-selling alignment at the center of its indirect-first strategy.