Model Context Protocol (MCP) for MSPs: What You Need to Know Before Connecting AI to Your Business Tools
Every MSP is being approached with AI-powered solutions promising faster ticket resolution, smarter automation, and greater efficiency. But behind these tools is a critical layer some providers don’t fully understand: the Model Context Protocol (MCP).
Join Henry Timm and Dawn Sizer as they break down MCP in plain English, explaining how it connects AI to business applications, data sources, and workflows. You’ll learn why MSP owners and technical leaders should understand this emerging standard before giving AI access to their PSA, documentation, tickets, or client environments.
Most importantly, you’ll discover why building a personal MCP server is the safest way to gain hands-on experience before deploying AI in your business.
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Event Speakers
Dawn Sizer is a CEO and technologist with security, training, and policy specializations. She can make complex technical information relatable for any audience. This is showcased in her writings, speaking engagements, her MSP (3rd Element), and podcast (Rebel Executives).
3rd Element incorporated in 2005 and has made CRN’s MSP 500 list for the last four years. Dawn has been nominated as one of the top women in the channel for the last three years, holds an MBA in IT, as well as industry standard certifications. She sits on Partner Advisory councils of five of the top distributors, security, and cyber insurance companies in the space, as well as The Channel Company for XChange and Women of the Channel.
Dawn has been married for more than 25 years to her husband and partner in everything. They have two boys and two goofy dogs, Pilot and Odin.
Henry Timm is a technology executive, cybersecurity advocate, and community builder focused on one clear mission: build stronger businesses, stronger communities, and a stronger IT industry.
As CEO of Phantom Technology Solutions, Henry leads a performance-driven Managed IT Services Provider supporting compliance-focused SMBs across the Midwest. His firm partners with manufacturing, healthcare, and other regulated organizations to modernize, stabilize, and secure their technology environments with solutions designed for long-term reliability and accountability.
He is also the cofounder of Rocket Fuel Factory, a business accelerator and incubator built to help MSPs, vendors, and IT consultants scale through community, coaching, and disciplined execution. Through education, strategic partnership, and practical enablement, Rocket Fuel Factory equips leaders to grow with intention rather than drift with the market.
Henry is one of the original cofounders of The Tech Degenerates, a global community of MSPs, IT operators, and technology leaders committed to honest conversations, peer accountability, and raising operational standards across the channel. The community is known for cutting through noise, rejecting hype, and creating a space where experienced professionals can challenge each other, share lessons learned, and strengthen the industry from the inside out.
Michael is Publisher & Content Director for MSSP Alert, ChannelE2E, and ChannelPro.
Michael is a 35-year IT media veteran, having spent 15 years at IDG working with brands including Computerworld, CIO, and Network World. Twenty years ago, he founded the ChannelPro Network and built it into a thriving community of MSPs and service providers—which today remains a leading resource for the IT channel.
Michael has hosted IT webinars and events throughout his career and has led the creation of content and marketing programs that have informed and influenced IT audiences worldwide. A natural storyteller, he focuses on helping vendors and technology providers build trust and meaningful relationships with channel partners and business leaders.