Huntress has
expanded its channel ecosystem through new distribution partnerships with Ingram Micro, Vertosoft, Liquid PC, and QBS Software. This will give Huntress more ways to reach MSPs, resellers, VARs, and public sector-focused partners that sell security services into mid-market organizations, schools, municipalities, and other common cyber targets.
Meeting Partners Where They Already Buy
Smaller and mid-sized organizations still rely on channel partners to choose, deploy, and manage cybersecurity tools. Huntress is now getting closer to the partners already serving those customers, and is making the buying process easier.
Tuan Nguyen, vice president of channels and alliances at Huntress, told ChannelE2E, “For partners, this is about using distribution to help us further reach businesses even faster, and with less friction. By bringing in Ingram Micro, Vertosoft, Liquid PC, and QBS, we’re meeting partners where they already buy, giving them broader access to Huntress plus the enablement they need to build and scale managed security services on top of the Huntress Agentic Security Platform. It also sharpens our motion into mid-market, public sector, and EMEA, with regional and specialist distributors helping us navigate local requirements so partners can stay focused on protecting their customers.”
What Each Distributor Brings
Each distributor gives Huntress access to a different part of the market.
Ingram Micro brings reach across a large Microsoft partner base.
Vertosoft adds a public sector route, including state, local, and education customers.
Liquid PC expands access to reseller and MSP communities, and
QBS Software gives Huntress a stronger path into the U.K. and broader EMEA channel, especially among VARs and enterprise software partners.
The public sector piece is important. Schools, local governments, and state agencies remain common ransomware targets, but many do not have large security teams or enterprise-sized budgets. By working with Vertosoft, Huntress is aiming to reach those buyers through partners that already understand public procurement and government technology needs.
How Huntress Wants to Stand Out
For MSPs and resellers, the distribution push raises a practical question: how does Huntress fit into partner stacks that may already include EDR, MDR, SIEM, or identity security tools from larger vendors?
Nguyen said Huntress is trying to stand out around ease of delivery, SOC support, and partner economics.
“For MSPs and resellers that already carry tools from the big platforms, Huntress is different because we’re built for businesses of all sizes - the service providers and IT teams that don’t have a bench of security analysts,” Nguyen said. “We focus on operational simplicity and fast time-to-value: multi-tenant by design, lightweight deployment, opinionated detections, and a SOC that behaves like an extension of the partner’s team instead of another console to babysit. That means partners can package and price security services quickly, deliver consistent outcomes to their customers, and still protect healthy margins instead of burning cycles trying to wrangle enterprise-focused platforms. We can stand up services in days, not months, with real humans in an AI-assisted SOC and margins that actually work for MSPs and resellers.”
Avoiding Channel Crowding
With more security vendors moving deeper into the MSP and reseller channel, partner overlap is also becoming a real concern. More distribution can help vendors scale, but it can also create crowding if too many partners are pushed toward the same customers with the same offer.
Huntress is positioning its partner model around different motions for MSPs, resellers, and distributors.
“As we expand across different partner ecosystems, we’re very intentional about avoiding channel crowding,” Nguyen said. “MSPs and resellers play different roles for us. Our pricing and programs reflect that: MSPs get service-friendly, recurring models and co-managed motions, while the recently announced reseller partner program adds clear tiers, deal registration, and margin structures tailored for the way VARs and distributors go to market. Combined with distributor guardrails and a focus on the 99% of under-served organizations, the result is an ecosystem where Huntress is the common platform, but the way partners package, price, and deliver it looks very different based on their business model and how end customers choose to purchase Huntress cybersecurity outcomes.”
Huntress currently protects more than 250,000 organizations, 5 million endpoints, and 10 million identities worldwide, according to the company. The latest distribution push shows how the company is trying to scale beyond its existing MSP base while keeping partners central to its go-to-market strategy. For MSPs and resellers, the next test will be whether these new routes translate into packaged services, cleaner sales motions, and security outcomes customers can understand.
