MSSP

The security platform vendor said its customer base grew by 60% in 2025 and ARR almost by 70%

MSPs don’t win with AI by moving first. They win by building the discipline, process, and strategy to make automation stick.

As 2026 arrives, channel executives from several IT vendors share their predictions on how channel partners will change to better serve customers in the year ahead.

2025 exposed the strain on the MSP model. In 2026, rising customer expectations, tighter margins, and AI will force MSPs to simplify platforms, prove value faster, and step into a more strategic role without charging more.

AWS is streamlining partner incentives by consolidating base and technical competency benefits and merging multiple programs into a single “new customer incentive.

Legacy web forms are a known risk with money already allocated. What’s missing is execution, and that’s where partners can step in.

The platform updates focus on faster issue resolution, unified visibility across IT, OT, and mobile endpoints, and clearer service opportunities for MSPs.

GitGuardian’s channel program is built around a simple idea: secrets security is ongoing operational work, not a one-time scan, and partners are best positioned to run it at scale.