D&H Distributing has introduced its Go Big AI Program, targeted at enabling Managed Service Providers (MSPs) and Value-Added Resellers (VARs) to effectively engage with AI-powered solutions in the marketplace.
The initiative aims to provide IT channel partners with a robust suite of trainings, resources, and consultative initiatives, focusing on the utilization and monetization of AI technologies like Microsoft Copilot.
Key Features of the Go Big AI Program
The program is designed to equip partners with the necessary tools and knowledge to navigate the AI transformation in the IT channel.
It includes a comprehensive array of offerings such as the “Getting Started with AI 101” SuccessPath course, Partnerfi Community workshops, sales enablement tools, and strategies for go-to-market, lead generation, and marketing, the company said.
Strategic Collaborations and Market Outlook
Amid forecasts predicting substantial growth in the GenAI sector, D&H’s initiative seeks to position its partners at the forefront of the "AI Everywhere" trend.
The program collaborates with leading technology entities including Microsoft, AMD, Intel, Qualcomm, and several OEMs like Lenovo, Dell, HP, HPE, and Cisco, to offer a broad spectrum of AI-based solutions.
Marty Bauerlein, D&H’s chief commercial and consumer officer, commented:
"There’s an urgency to act on this opportunity. We estimate that 90% of organizations are still in their earliest stages of maturity when it comes to utilizing AI. There’s a window for our partners to capture significant share, if they can identify what AI-based applications are best for their practices."
D&H Distributing supports resellers and MSP partners across corporate, SMB, consumer, education, and government markets, offering technology solutions and services.
The company, with operations in the US and Canada, is focused on addressing new market needs and providing extensive resources and expertise to its partners.
The company appointed Marty Bauerlein to the position of Chief Commercial Officer in April 2023.