What if tools perfectly self-executed a partners' marketing strategy? We’re not there yet. Channel Maven's Heather K. Margolis explains the steps forward.
AppRiver (email & web security) adds entrepreneurship program. Offers marketing, sales & business development tools for veterans who own MSPs, ISVs & VARs.
Unified communications company ShoreTel adds communications-platform-as-a-service (CPaaS) partner program for ISVs & software-as-a-service (SaaS) providers.
Customer referrals are one of your best sources of sales leads. Here's how to build a process that pinpoints how and when to ask for a customer referral.
