As AI continues to bring changes to enterprise IT, channel executives share predictions about how AI will further influence channel partners and their customers in 2026.
As 2026 arrives, channel executives from several IT vendors share their predictions on how channel partners will change to better serve customers in the year ahead.
2025 exposed the strain on the MSP model. In 2026, rising customer expectations, tighter margins, and AI will force MSPs to simplify platforms, prove value faster, and step into a more strategic role without charging more.
OpenAI is on a mission to tie itself closely to MSPs and build relationships that will drive steady business and revenue for its core large language model services operations.
As 2026 unfolds, partnerships in the service and security spaces will not just expand. They will evolve into strategic alliances built on shared goals, deeper enablement, and long-term value.
