Updates to Pure Storage’s reseller, MSP, and distributor programs put deeper technical expertise, data-centric services, and tighter co-selling alignment at the center of its indirect-first strategy.
As MSPs push to scale without adding headcount, documentation is shifting from a static reference tool to live operational infrastructure. AI-native platforms are driving that change.
New partner tiers, sales incentives, funding opportunities, and more are being established to help partners expand their ServiceNow AI development work and customer relationships.
In-place analytics on BigQuery keeps data governed while shifting MSPs and partners toward higher-value analytics and AI services rather than pipeline management.
New platform updates bring AI traffic into the same access and connectivity model used for users and applications, addressing growing security gaps in hybrid enterprise environments.
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