Torq just launched a new partner program, and it’s taking a different route than the usual playbook. The
Torq AMP program (Alliance and Momentum Partners Program) opens the door to collaboration with a wide mix of security vendors, from hyperscalers to scrappy startups, all aimed at building smarter, AI-driven security operations.
The program is already live with launch partners including Google Cloud, Wiz, Zscaler, Armis, Check Point, and several others. What ties them together is a focus on agentic AI - tech that doesn’t just automate tasks, but takes initiative, adapts, and makes decisions in real time. That’s the foundation for Torq’s vision of an autonomous SOC, and AMP is built to accelerate that through product integration, joint solution development, and go-to-market alignment.
A Break from the Usual Alliance Playbook
Torq AMP intentionally moves away from old-school tiering systems, gatekeeping, and pay-to-play expectations. It’s structured to support momentum, not headcount.
"Torq AMP levels the playing field for all partners,”
Eldad Livni, CINO and Co-Founder at Torq told ChannelE2E. “Whether you're a two-person garage startup or a global GSI, if you're building something real with Torq, you get the spotlight. There is no gatekeeping or politics. We reward momentum, not headcount. Every partner gets access to the same co-marketing engine, demo environment inclusion, and field enablement playbooks.”
That simplicity extends to co-selling and integration as well. Partners can quickly build and deploy AI-enabled security workflows using Torq’s platform, with shared visibility across Torq’s customer environments, sales efforts, and marketing channels.
"From the start, we architected Torq AMP to redefine the traditional alliance model and demolish legacy constraints and barriers to entry,” Livni added. "With Torq AMP, there’s no ivory-tower tiering or $50K pay-to-play entry fees for logo placement on a web page. When a partner builds and delivers something bold, Torq unleashes our full brand force behind it, including integrated demos, real co-selling with the field, and marketing that doesn't just check a box, but is designed to cut through the noise and make a real impact on awareness and sales traction.”
Channel-Centric by Design
For channel partners, the opportunity is twofold: helping customers adopt agentic AI in the SOC, and doing so with go-to-market support that’s practical and immediate.
"We believe this is a once-in-a-decade opportunity for everyone involved,” said Livni. "Agentic AI is revolutionizing the SOC, and Torq AMP puts channel partners in the front seat of that transformation. And ultimately, channel partners are holding the keys to maximize market focus and penetration. That’s why we're arming them with plug-and-play integrations, AI-powered playbooks, battle-tested messaging, and packaging designed for speed, scale, and margin.”
Torq AMP is built to meet partners where they are, especially those without large teams or budgets.
"We don't care how big an alliance partner’s team is. What we care about is ambition and hustle,” Livni said. "Torq AMP gives even up-and-coming partners the tools of a Fortune 100 alliance. Torq AMP arms them with dedicated GTM strategists, co-branded content and sales kits, cutting edge lead generation campaigns, and measurable pipeline.”
The program also aims to foster real-world use cases across shared customers and sales motions. That includes field events, demo integrations, sales enablement tools, and content designed to close deals - not just generate leads.
Building the Agentic AI Ecosystem
The broader strategy behind AMP is to bring together diverse players that are all contributing to the next phase of security operations. As agentic AI continues to evolve, it will take a collective ecosystem of technologies - each integrated and operationalized - to deliver real impact in complex SOC environments.
"Torq is building real-world use cases encompassing Torq AMP partners, channels, and mutual customers that contribute to the collective ecosystem,” said Livni.
For organizations looking for a partner program that prioritizes execution over optics, Torq AMP deserves consideration. It is designed to support meaningful collaboration - enabling rapid integration, practical go-to-market support, and measurable visibility without requiring extensive resources. For teams developing solutions that address real challenges in security operations, Torq AMP offers a direct, low-friction path to market engagement, joint opportunity development, and ecosystem impact - without the overhead and barriers typical of legacy alliance models.
