Cyber Insurance Market: Opportunities and Challenges
The Microsoft-At Bay partnership arrives at a key time for SMB customers. Amid supply chain attacks against RMM (remote monitoring and management) software providers, thousands of MSPs and SMB customers remain susceptible to downstream ransomware attacks.Amid rising ransomware attacks, multiple startups -- backed by venture capital funding -- are striving to meet rising demand for cyber insurance. For instance, Coalition raised $205 million in Series E funding at a $3.5 billion valuation, that company announced in September 2021. Also, Cowbell Cyber unveiled a cyber insurance partner program for MSSPs in June 2021.Still, small businesses often scramble to find cyber insurance -- without necessarily understanding how to navigate the market for options. Microsoft's partnership with At-Bay may help to mitigate customer confusion about insurance policies and associated best practices.Microsoft, At-Bay Partnership: Cyber Insurance Perspectives
In a prepared statement about the partnership, At-Bay CEO Rotem Iram said:“An insurance policy is an effective tool to articulate the impact of cybersecurity choices on the financial risk of a company. By offering better pricing to companies that implement stronger controls, we help them understand what matters in security and how best to reduce risk. Working with Microsoft enables us to educate customers on the powerful security controls that exist within Microsoft 365 and reward them for adopting those controls.”
“For cyber insurance to play a meaningful role in overall risk management, buyers and sellers need the benefit of data and clear visibility into what is covered and factors either minimizing or multiplying risk exposure. Microsoft’s partnership with At-Bay brings important clarity and decision-making support to the market as organizations everywhere seek a comprehensive way to empower hybrid workforces with stronger, centralized visibility and control over cloud applications boosting security and productivity.”
