Venture capital, MSP, Content, Sales and marketing, Content

MSP Sales Automation: Cloud Startup Zomentum Raises $4.1 Million

Zomentum, a startup cloud software company focused on MSP sales tools, has raised $4.1 million in seed funding from Accel and SAIF Partners.  Zomentum is led by Co-founders Shruti GhatgeRahil Shah. Plus, Get Channeled's Ted Roller -- the well-known virtual channel chief -- is advising the company on partner strategy.

Ghatge and Roller provide more details about the business in this ChannelE2E Video Interview:

Video link

Among the key takeaways: Zomentum is an "all-in-one" solution built for IT channel partners to drive sales motions, create proposals, automate repetitive tasks, and grow revenue, the company says.

Instead of fitting into any one MSP software category -- CRM, sales automation and proposals, etc. -- Zomentum is striving to define its own category while integrating with familiar PSA (professional services automation) software like ConnectWise Manage, Datto Autotask PSA, Kaseya BMS and Synchro.

Zomentum CEO: The ChannelE2E Interview

Ted Roller, co-founder, GetChanneled
Zomentum Advisor Ted Roller, co-founder, GetChanneled
Shruti Ghatge, CEO and co-founder, Zomentum

The video interview further above covers:

  • 0:00 - Introductions
  • 0:21 - How Zomentum assists MSPs with an all-in-one sales enablement solution.
  • 1:50 - The background: Why and how Zomentum launched its business. Plus, how co-founder Rahil Shah applied lessons from Rubrik to Zomentum.
  • 3:41 - How The ASCII Group introduced Zomentum to Virtual Channel Chief Ted Roller of Get Channeled.
  • 5:38 - Ted Roller further explains how Zomentum assists MSPs with the sales lead process.
  • 7:46 - Zomentum's SaaS platform and associated best practices for sales.
  • 8:11 - Explaining how Zomentum integrates with familiar MSP software stacks like RMM (remote monitoring and management) and PSA (professional services automation).
  • 10:03 - Zomentum raises $4.1 million in funding, and what it means for partners.
  • 11:00 - Company priorities for the rest of 2020.
  • 11:47 - Conclusion.

Note: Recorded July 13, 2020.

Joe Panettieri

Joe Panettieri is co-founder & editorial director of MSSP Alert and ChannelE2E, the two leading news & analysis sites for managed service providers in the cybersecurity market.