Nozomi Networks Launches Vanguard to Strengthen Partner-Led Growth

Nozomi Networks has introduced its new Vanguard Partner Program, aimed at deepening partner engagement across its global channel, reports Channel Futures. Designed in response to partner input and evolving market demands, the program simplifies tiering, adds more robust support options, and strengthens alignment with partner-led sales motions. It’s part of Nozomi’s larger shift toward a more partner-driven go-to-market approach.

At the core of Vanguard are changes intended to make it easier for partners to scale, such as a streamlined certification path, enhanced deal registration, and new co-marketing opportunities. The program also introduces an authorized services track, expanding the scope of what partners can deliver directly to customers. These updates signal a more structured, collaborative framework that gives partners clearer routes to growth and differentiation.

The shift is rooted in Nozomi’s strategic decision to move to a partner-first model. Over the past year, the company has expanded its partner sales organization and invested in tools that support co-selling and joint opportunity planning. Vanguard reflects this pivot, formalizing the company’s commitment to shared success across the channel ecosystem.

By reworking its partner engagement model, Nozomi is aiming for more than operational efficiency, it wants to build long-term alignment. The Vanguard program creates more touchpoints for partner collaboration while giving them greater ownership in the sales and service lifecycle.