Sales and marketing

The UK government is doing ongoing work to develop ‘contracts for the digital age.’ Here's a look at the progress so far according to techUK.

Many companies come to us with no sense of what makes them unique. They feel as if they’re exactly the same as their competitors. Here's how to change.

Content marketing platforms (CMPs) are growing in popularity. Here are three types of CMPs to keep in mind, according to Forrester Research.

Modern Technology Solutions Inc. (MTSI), a technology solutions provider, is now 100% employee owned. Employee stock ownership plan (ESOP) fully in place.

Over-emailing is a persistent problem. Instead, it's time for marketers to reboot their email marketing campaigns. Forrester Research explains how.

If your channel marketing core program isn’t solid, it doesn’t matter how many communications, resources, or incentives you throw at it.

Don’t limit your business to just one lead generation strategy. Think about your so-called business ubiquity. KLA Group's Kendra Lee explains how.