Sales and marketing

How to make your business the fuel that funds your family's prosperity for generations to come. HTG Legacy Summit prepares to offer guidance.

Do your sales and marketing teams know your ideal target market? Do you? KLA Group's Kendra Lee explains how MSPs & VARs can retool for the right market.

How to build channel partner-friendly blogs that engage and inform VARs, MSPs & CSPs. Channel Maven Consulting's Heather K. Margolis explains.

The “Dear occupant or current resident…” emails you send applies “commodity” thinking to our customers. Here's why that will backfire.

Your business launches a managed services product or an innovative cloud service. But the product briefings miss the mark. Here's what likely went wrong.

TruMethods CEO Gary Pica describes his MSP career journey, key sales learnings and best practices during Schnizzfest 2017 conference.

The fixation salespeople have on selling their products blinds them to what the customer wants to achieve. David Brock of Partners in Excellence explains.