As vendors streamline partners and customers expect a single purchasing experience, convergence is reshaping engagement, not eliminating channel silos.
The new partner platform helps MSPs and MSSPs turn certificate management into a scalable, recurring service as certificate volumes rise and renewal cycles shrink.
Previously, SOCRadar’s partner strategy focused on MSPs and other service partners. The new VAR program expands that focus to include value-added resellers.
As Microsoft shifts to CSP and self-service licensing, the transaction has become easier—but the expertise hasn’t. Partners now face a growing gap between provisioning and advisory, reshaping how successful CSPs compete and deliver value.
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