Channel

2025 exposed the strain on the MSP model. In 2026, rising customer expectations, tighter margins, and AI will force MSPs to simplify platforms, prove value faster, and step into a more strategic role without charging more.

OpenAI is on a mission to tie itself closely to MSPs and build relationships that will drive steady business and revenue for its core large language model services operations.

As 2026 unfolds, partnerships in the service and security spaces will not just expand. They will evolve into strategic alliances built on shared goals, deeper enablement, and long-term value.

Vendors are giving partners more ownership, more routes to revenue, and fewer obstacles to getting deals done.

Here are the people moves we've tracked during the week of December 15 - December 19.

Vendors are giving partners more ownership, more routes to revenue, and fewer obstacles to getting deals done.