Channel marketsBroadcom Streamlines Reseller Program to Strengthen VMware DeliverySuparna Chawla BhasinJune 2, 2025Broadcom trims its VMware reseller base to prioritize high-impact partners and strengthen private cloud delivery.
Channel partner programsInside IBM Agent Connect: A New Marketplace for Enterprise AI AgentsSuparna Chawla BhasinMay 28, 2025IBM teams with Oracle, AWS, and Salesforce to scale agentic AI—and launches Agent Connect to unify and monetize third-party AI agents.
MSPBitdefender Expands Channel Program with New Tiering, NFR Access, and Deal Registration Enhancements for MSPs and ResellersSuparna Chawla BhasinMay 28, 2025The updated program reflects direct feedback from the channel and aims to position Bitdefender’s partners for long-term success.
Channel partner programsPalo Alto Networks Preparing Partner Program Revamp Around Next-Gen SecurityTodd R. WeissMay 23, 2025Palo Alto wants to move its partner ecosystem focused on next-gen security, annual recurring revenue, and a deeper focus on services.
Channel partner programsFortra Debuts Global Partner Program with Margin Guarantees, Full Portfolio AccessSuparna Chawla BhasinMay 22, 2025Fortra has announced new global cybersecurity partner program.
Channel partner programsGoogle Cloud Marketplace Introduces New Revenue Models and Incentives to Boost Partner GrowthSuparna Chawla BhasinMay 20, 2025Google Cloud has announced several key updates to its Marketplace
Channel partnersEgnyte Enhances Partner Program with Tiered Benefits and New Portal ExperienceSuparna Chawla BhasinMay 20, 2025Egnyte Expands Partner Program with Tiered Model, New Portal, and Focus on Recurring Revenue
