ThreatDown, the corporate business unit of Malwarebytes, has launched the
Nexus Partner Program, a global initiative to make it easier for partners to work and grow with the company. The program strengthens ThreatDown’s channel-first approach by giving resellers and MSPs clearer incentives, better margin protection, and dedicated support to help them succeed.
Kendra Krause, General Manager of ThreatDown, told ChannelE2E that the new program reflects an evolution of the company’s long-standing channel focus.
“The Nexus Partner Program is the natural next step in ThreatDown’s channel-first strategy,” Krause said. “Historically, our reseller and MSP partner programs have always focused on partner profitability and support. In this latest iteration, we've expanded incentives, including new margins for new and existing customer sales, stronger margin protection through deal registration, an expanded MDF program, and a new rebate structure.”
Krause added that success in the first year will be measured by growth and adoption across all partner tiers, underscoring the company’s intent to make the channel the primary driver of business expansion.
Embedding Channel-First Across the Organization
For ThreatDown, being “channel-first” isn’t a tagline; it’s a company-wide directive. Krause explained that the philosophy extends beyond the sales model and into every team that interacts with customers or partners.
“What sets ThreatDown apart is our unwavering commitment to putting channel partners at the center of everything we do,” she said.
“Our channel-first approach expands beyond just the program and margins; it’s embedded across the entire organization. From Sales and Support to Product, Engineering, and Marketing, the entire team is dedicated to the channel and constantly thinks through how what they are doing can help a partner.”
This mindset has shaped how ThreatDown builds, markets, and supports its products. By integrating feedback from partners into product development and service delivery, the company aims to make it easier for partners to deliver effective, scalable security outcomes to their customers.
Strengthening the MSP Connection
While the Nexus Partner Program focuses on resellers selling annual contracts of ThreatDown solutions, the company continues to invest in its managed service provider (MSP) ecosystem through its
OneView platform. Krause noted that MSPs play a critical role in extending ThreatDown’s reach into small and mid-sized businesses.
“In addition to the Nexus Partner Program - designed for resellers selling annual contracts of ThreatDown software solutions to their customers - ThreatDown offers a robust MSP program for partners managing their customers’ security environments,” Krause said. “The MSP program delivers competitive pricing, monthly billing, and targeted incentives to increase profitability.”
These enhancements reflect ThreatDown’s broader goal: to give partners, whether resellers or MSPs, the flexibility to grow their businesses while providing customers with smarter, simpler protection.
The launch of Nexus builds on a year of strong channel momentum for ThreatDown, including Krause’s appointment earlier this year to lead the company’s next phase of partner-led growth. The company has also introduced a self-service trial of its OneView management platform for MSPs, expanded its Partner Sales and Technical Certification Program, and formed new alliances with Bakotech, CMS Distribution, Onecom, SuperOps, and TeamViewer
