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Salesforce AppExchange M&A: InVisory Acquires GTM Guides

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InVisory, the cloud advisory marketplace for Salesforce AppExchange, has acquired GTM Guides, a Salesforce ecosystem success company. Financial terms of the deal were not disclosed.

This is technology M&A deal number 34 that ChannelE2E has covered so far in 2023. See more than 2,000 technology M&A deals involving MSPs, MSSPs & IT service providers listed here.

InVisory Acquires GTM Guides

InVisory, founded in 2022, is based in New York, New York. The company has 14 employees listed on LinkedIn. InVisory is a marketplace that uses a proprietary algorithm to score all 4,000 apps and 2,000 consulting firms from the Salesforce ecosystem. InVisory allows any Salesforce customer to create a free profile and receive recommendations on which apps and consulting firms may be the best fit for their needs.

GTM Guides, founded in YEAR, is based in Denver, Colorado. The company has one employee listed on LinkedIn. GTM Guides' areas of expertise include Salesforce, alliances, ISVs, go-to-market, sales and marketing.

GTM Guides helps Salesforce ecosystem vendors better engage and represent themselves by matching them with potential customers. InVisory will integrate and automate the GTM Guides deliverables to help existing and new customers achieve higher ROI for the business.

The acquisition enhances InVisory’s ability to help Salesforce independent software vendors (ISV) and certified consulting firms increase their lead generation and brand awareness and reach more customers. Mike Davis, founder of GTM Guides, will join InVisory as chief revenue officer (CRO), and Sienna Quirk will serve as VP of marketing.

Patrick Cronan, CEO, InVisory
Patrick Cronan, CEO, InVisory

Mike Davis, founder of GTM Guides, commented on the news:

“GTM Guides is a perfect fit for InVisory as we bring more than 70 customer-facing and partner-facing templates to help product marketing and alliance teams drive top-line growth more effectively and efficiently. Coming together with InVisory enables us to serve more clients and continue to innovate to help ISVs become great companies in the Salesforce ecosystem.”

Patrick Cronan, CEO of InVisory, added:

“With thousands of ISV and consulting firms in AppExchange, we’ve built the first centralized hub where Salesforce customers can quickly and confidently find the best partner based on mission-critical priorities. With GTM Guides, we’re addressing the need to help AppExchange vendors connect with customers based on buyer intent and specific requirements.”

About InVisory

InVisory analyzes structured data on feature and capability parameters and acts as a customer-to-vendor matchmaking guide to speed up the RFP short-list process. For vendors, it provides the most granular buyer intent data on the market to increase lead generation with highly relevant target customers. InVisory has more than 1,000 monthly active users and more than 20 ISVs and consulting firm customers since its product launched in December 2022. Patrick Cronan founded InVisory in January 2022, with a $2 million dollar personal investment. He hired co-founder Nish Mishra in June 2022 and is projecting revenue to exceed $5 million in annual recurring revenue (ARR) during its second year of operations in 2023.

Salesforce Ecosystem M&A

M&A activity in the Salesforce ecosystem remains strong. ChannelE2E tracks Salesforce Cloud Consulting partner and ISV activity here.