Managed Services

Insight Enterprises Acquires SADA

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Insight Enterprises, a solutions integrator, has announced the acquisition of SADA, a Google Cloud Premier Partner. Financial terms of the deal were not disclosed.

This is technology M&A deal number 319 that ChannelE2E and MSSP Alert have covered so far in 2023. See more than 2,000 technology M&A deals for 2023, 2022, 2021, and 2020 listed here.

Insight Enterprises, founded in 1988, is based in Tempe, Arizona. The company has over 15,871 employees listed on LinkedIn. Insight Enterprises’ areas of expertise include cloud computing, data center transformation, and IT supply chain optimization.

SADA, founded in 2000, is based in Los Angeles, California. The company has 1,195 employees listed on LinkedIn. SADA's areas of expertise include cloud computing, digital transformation, and Google Cloud solutions.

Strategic Move in Cloud Integration

The addition of SADA to Insight Enterprises represents a strategic move, aiming to strengthen Insight's capabilities in the realm of digital transformation. 

SADA's expertise as a Google Cloud Premier Partner complements Insight's existing cloud offerings, positioning the company to better serve clients across various cloud platforms, the company said.

Expertise and Growth: A Synergistic Combination

SADA's Google Cloud proficiency, coupled with Insight's existing strengths in Microsoft Azure and Amazon Web Services (AWS), effectively positions Insight as a comprehensive provider in the multicloud space, according to the company.

The acquisition brings approximately 850 professionals dedicated to the Google Cloud ecosystem into Insight's fold, expanding its global team to over 14,500 employees across 26 countries.

Earlier this year, Insight expanded its service lineup with a new global managed cloud offering.

Insight Acquires SADA: Additional Insight

Dee Burger, Insight North America president, commented:

“SADA’s partnership with Google Cloud will enhance our ability to serve clients who operate across multiple clouds, and accelerate adoption of widely sought-after technologies like GenAI. With this acquisition, we are taking a significant step forward to becoming the leading Solutions Integrator, focused on the most critical segments of market growth — cloud, data, AI, cybersecurity and edge. In addition, we also add SADA’s Google Cloud clients to our portfolio, along with specialized Google Cloud selling and technical resources.”

Tony Safoian, SADA president and CEO, said:

“We bring to Insight both a strong technical and service reputation within the Google Cloud ecosystem and deep expertise in the Google Cloud portfolio of solutions. Insight’s resources, global client base and broad technology partnerships will allow us to expand faster into new markets and bring the power of Google Cloud to even more clients.”