IT management, AI/ML, MSP

From Siloed Systems to AI-Driven Insights: What Boomi Users Shared at Boomi World 2025

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BOOMI WORLD 2025, Dallas, Texas – When legal services vendor Lexitas was tasked with bringing together siloed business data from some 40 companies it has been acquiring since 2020, it considered building its own platform to take on the critical job.

But faced with that monumental task, the company’s leaders instead chose to look at applications on the market that would help it solve its data integration problems more quickly and with less stress.

“We are a company that did a lot of acquisitions, and a lot of these are entrepreneurial, mom-and-pop businesses that each use their own applications,” Sherry Bourque, the chief accounting officer of Lexitas, told ChannelE2E. “You have a challenge when you want to bring customer data together, and as you look forward, eventually all accounts receivable data needs to feed into the Oracle NetSuite Cloud ERP system.”

To solve its data dilemma, Lexitas brought in integration, automation and orchestration platform vendor, Boomi and its Boomi DataHub product to help it begin to combine its spread-out critical data from its numerous acquisitions and applications, including Salesforce, said Bourque. The goal is to bring all the systems together so the data can be combined and used across the entire business, she told ChannelE2E at the recent Boomi World 2025 conference.

“The environment that existed—there were no consolidated applications within our divisions,” said Bourque. “We are not done yet,” she said of the project, which is expected to take two to three years to complete. “This process is totally evolving.”

The work began in 2021 as the acquisitions ramped up for Lexitas. That is when the company began using the Boomi API and seeing how it was helping them better manage their data from the acquisitions across its four internal business divisions, she added.

“We are on the right path,” said Bourque. “We cannot do any of this unless we have a common goal, and that is where it all starts. Now that we have it in place, even if the data is not yet in the financial system, we can run it through to create KPIs and understand where our customers are.”

Recharging its Boomi Deployment at Life is Good

Other Boomi customers shared similar success stories at the conference.
David Lemaire, the vice president of IT with popular T-shirt and clothing retailer Life is Good, told ChannelE2E that the Boomi platform was already being used inside his company when he arrived five years ago.

As Life is Good was growing, the Boomi implementation needed to be revamped to catch up with that growth, said Lemaire. “So, as we were modernizing the infrastructure, moving things from our data center to a cloud, we re-implemented Boomi with the help of Boomi’s support [team].”

Coincidentally, Life is Good brought in an integrator and MSP, Sage IT, 18 months ago to help on a related project as the company moved from Salesforce to Shopify Plus for its online business platform. Sage IT was so helpful to the company’s small six-person IT team in supporting the $170 million business through the Shopify transition that Life is Good also secured a software maintenance agreement from Sage IT with its growing Boomi implementation, he said.

“So, when something breaks, we call them,” he said. “If we need minor tweaks, we call them. They are helping us implement observability within Boomi, seeing workflow traces in our observability tool.”

Hema Attibele Lakshmin, solution sales director for Sage IT, told ChannelE2E that the Boomi platform is helping many customers like Life is Good because it brings flexibility and order to their businesses using a growing number of AI capabilities that can enhance their operations.

And with its latest feature additions and broader AI tools such as more AI agents, Boomi is now much more than just an integration platform for customers, she said.

“You can enhance your usage of the Boomi platform and help achieve different outcomes, which you did not see before because you were only looking at it as an integration platform,” she added. Sage IT has even developed its own AI agents to work with applications being used by their customers to make it easier for Boomi to connect those critical business applications. The Sage IT AI agents are available through the Boomi agent ecosystem.

“Why did we build them?” she asked. “Because we saw our customers using [these applications], and we have seen their processes, and we said, ‘Hey, we are building an AI agent that will enable your integrations to be faster to achieve them.’”

How World Wide Technology Uses Boomi for Its IT Operations

Another Boomi user, Chris Nickl, director of managed services for IT services vendor World Wide Technology, said his company uses Boomi for its IT operations to bring together application data for IT ticketing, monitoring, notification systems, customer systems, and more from its IT operations across six countries.

“It was all completely siloed, and everybody was their own master record of data,” but different nations had different requirements on how the data was handled, and the earlier system did not scale, said Nickl.
Using Boomi has made a significant difference with World Wide Technology’s global IT trouble ticket and maintenance platform, he said.

“The first connection we did [in 2020] between our monitoring tool and services took five people almost six months to do, and it cost between $300,000 to $500,000 to do that initial connection,” he said. “Now, we have gotten it down for every new tool or customer or integration that we need to 40 hours, which costs us about $10,000.”

The other big improvement is that Boomi delivers major flexibility for World Wide Technology, said Nickl. “The other big piece of it is with this whole AI journey. Now the data does not live everywhere else. All of the data is now [together]. Boomi is aware of the data. We use Azure Data Lakes to back it all up. And now I can use different AI tools, including all the AI agents, with it.”

Using the Boomi platform has made a huge difference for his company’s IT operations, said Nickl.
“The thing that I love about Boomi is its flexibility—it allows us to look into the future,” he said. “I am really excited for what the AI agents can do now. They are not going to be a silver bullet, but they will allow us to get to a point that we can do pretty neat stuff for our internal and external customers.”

Another MSP Partner, Tech Mahindra, Sees Boomi Easing AI for Customers

AK Denduluri, the vice president of transformation advisory for MSP Tech Mahindra, told ChannelE2E at Boomi World that he sees Boomi’s latest AI agents and other new features helping customers as they further explore the capabilities and possibilities of using AI in their operations.

“We take their product to customers, and we build solutions on their products,” said Denduluri. “We, as an organization, move our customers from chaos to clarity.”

Boomi can help because every organization uses many business applications, including off-the-shelf and custom-built, each of which holds its own data. “Data residing in all of these systems will only create chaos because there could be data duplication,” he said.

Boomi can help customers with these challenges, he said.

“Particularly when it comes to all the AI and agentic initiatives that they have launched, we see a lot of value also, because we are already building a few things that we are taking to our customers,” said Denduluri. “We can take those value-adds to the customer. We have case studies for about 30 AI agents that we have identified. And obviously, the initiative of going on that route, from a product standpoint, was very important for us to be able to deliver value to our customers.”

The Boomi platform helps with this transition for customers, he said. “Customers were asking us how they could participate in their overall AI journey. And that is where we are reliant on the underlying platforms like Boomi to empower us.”

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Todd R. Weiss

Todd R. Weiss is a contributing editor to ChannelE2E and MSSP Alert. He is an award-winning technology journalist and freelance writer who covers the full range of B2B IT topics. He served as managing editor at EnterpriseAI.news and was a staff writer for Computerworld and eWeek.com. He is a diehard Philadelphia Phillies, Eagles, Flyers and Sixers fan and says he is the world’s worst golfer.

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