MSP, Channel partners, AI benefits/risks, Small business, IT management

Rewst AI agent update gives MSPs a new SMB automation play

Rewst FLOW 2026, Nashville: By adding new agentic AI capabilities to an upcoming update of its Rewst automation platform, IT automation vendor Rewst is working to make it easier for SMBs and enterprises to automate repetitive business processes that create time-sapping bottlenecks in their operations.

At the company’s third annual Rewst FLOW conference, several MSPs and a consultant told ChannelE2E that Rewst’s strategy to deliver these new tools will help their customers and support their own businesses as well.

The next version of Rewst, which will be available for further testing by more MSP partners at the beginning of July and will be generally available later this year, will center on an AI Agent tool that allows users to describe a process they want to automate. The agent will then automatically build a workflow for the process that can be seen, edited, and approved by the user. With these new capabilities, useful and thorough automation processes will be more easily available to users who do not have deep automation skills or training, according to Rewst founder and CEO Aahron Chernin.

Chris Harp, chief operating officer and partner with Matson and Isom (M&I) Technology Consulting in Chico, California, told ChannelE2E that the coming capabilities from Rewst will help M&I find new ways to bring these evolving technologies to its small business customers, most of which are not yet using or even discussing automation.

“One of the challenges that we are finding in the industry right now is that automation has this perception of reducing head count, and so immediately when somebody thinks of AI and automation, they think it is going to take their job away,” said Harp. “You are swimming upstream to explain that it is completely the opposite of that, and that it is augmentation. We have always looked at AI and automation as something that can elevate, not eliminate positions, and that we have a responsibility as business owners to create jobs to help drive that industry.”

Preparing for the updated Rewst release

In the meantime, as Rewst’s testing with partners continues, M&I is working on a go-to-market strategy for bringing the new Rewst capabilities to its SMB customers by October, said Harp.

“One of our differentiators is the way that we approach our integration with our clients,” said Harp. “We focus on alignment and operate with our clients at the business level, so we really understand their business and where we can help.”

Rewst and its new AI agent capabilities will be at the core of M&I’s go-to-market strategy and 2027 business plan, he said.

At that point, it will start to gain traction, Harp predicted.

“For most clients, they do not know what they do not know,” he said. “If you spend 10 years doing the same thing over and over again, working in the same spreadsheet and four different people touch that in one day, they do not have a thought that they could even automate that.”

That is where M&I can begin to have these conversations with customers about using automation and the benefits it can bring, such as giving them more time for other important tasks each day, he said.

“It fits in line with our entire mission, which is helping our clients be more successful through the effective use of technology,” said Harp. “We help our clients first; we just use the technology to do that.”

Alex Williams, who works with Harp as a senior consultant at M&I Technology Consulting, said that in his testing of the upcoming Rewst AI agent capabilities, they allow him to integrate the AI agent with the many business applications that customers are using, including QuickBooks. That means customers will gain broad flexibility for automating processes in other applications, he said.

“You can safely interface through the API and set up guardrails, so the client can safely interface with QuickBooks and not have the fear of, ‘Oops, I just deleted something,’” said Williams. “It becomes next level when you can literally go to it and just say, ‘Hey, could you pull me up a report of last quarter.’”

These capabilities will be welcomed by customers when they become available, said Williams.

“It is going to be massive,” he said. “It is a great tool, and I really think it is going to allow us to put those guardrails in, and that is going to be one of the big safety features.”

An MSP Consultant Weighs In

Martin Perkins, founder of MSP consultancy, Tech Cartographer of Wabash, Indiana, agreed that the new Rewst capabilities will be beneficial for his MSP clients as well.

“This removes that barrier to entry, so a lot of MSPs will be able to get more mature in their automation journeys with the advent of this new iteration of Rewst,” said Perkins. “Automation is a core component of where a lot of MSPs need to mature. Rewst is a big player in that space, and they do a very good job in what they do.”

Rewst’s coming AI agent feature will benefit MSPs and their customers in other ways, too, said Perkins.

“This really lifts the weight of needing a full team devoted to this, where much smaller shops can actually engage Rewst in an effective way and actually start getting some real value from an engagement with Rewst,” said Perkins.

Gaining ideas on how MSPs will use the updated Rewst application

Another conference attendee, Devin Depuy, a systems and operating engineer for Summit IT Solutions, an MSP in Akron, Ohio, told ChannelE2E that he was at the event to gain insights on how other MSPs are integrating and using Rewst’s applications and services.

“This is a more tech-driven conference that is way more engineer-specific, so this is where the people who actually make it happen seem to all come together,” said Depuy.

His company is SMB-focused, with clients including medical offices, insurance agencies, manufacturing companies, and more, he said.

“So, we touch a lot of different technologies. One of the really big things I hope to be able to take away from this event is possibly looking at Automation-as-a-Service as well. Seeing how we start giving our clients the ability to run automations on their path would be something I would like to look into.”


Todd R. Weiss

Todd R. Weiss is a contributing editor to ChannelE2E and MSSP Alert. He is an award-winning technology journalist and freelance writer who covers the full range of B2B IT topics. He served as managing editor at EnterpriseAI.news and was a staff writer for Computerworld and eWeek.com. He is a diehard Philadelphia Phillies, Eagles, Flyers and Sixers fan and says he is the world’s worst golfer.

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