DoiT and Ingram Micro have partnered to give more than 5,000 AWS partners a way to turn cloud usage data into real business outcomes. The alliance goes beyond tooling or dashboards. It’s about giving partners a practical path to move from transactional cloud resale toward higher-value, recurring services grounded in FinOps 3.0 principles.
A Clear Path From Resale to Value Creation
A big part of this partnership is making FinOps accessible to partners who’ve traditionally been stuck with cost reports, manual tagging, and bill explanations.
Vadim Solovey, CEO of DoiT, framed it as a shift in what partners can bring to the table. He told ChannelE2E that the alliance “brings Ingram Micro’s channel partners a tangible way to move beyond resale and into value creation,” pointing to the integration of DoiT Cloud Intelligence into Ingram Micro’s portfolio.
The point isn’t just efficiency or savings. Solovey noted that these capabilities help customers spend with confidence and predictability. By bringing automated recommendations, anomaly detection, unit economics, and CloudFlow automation directly into partner workflows, MSPs can turn optimization into a managed service - creating repeatable revenue tied to measurable outcomes. As he put it, this alliance enables partners to evolve from transactional cloud support to “transformational cloud relationships and revenue streams - where every dollar spent becomes smarter and more strategic.”
Xvantage Becomes a Launchpad for New Services
One of the biggest shifts will come from integrating DoiT Cloud Intelligence into the Xvantage platform. Partners already use Xvantage as their operational hub, so bringing FinOps 3.0 into that environment removes a lot of friction. Solovey explained that many partners still piece together spend reports from multiple tools, work that’s necessary but not something customers pay a premium for. With Cloud Intelligence embedded in Xvantage, that baseline reporting instantly evolves into something marketable.
Solovey said, “Channel partners will gain immediate access to automated analytics, optimization workflows, and AI-driven insights that turn those reports into actionable services.” That means partners can offer optimization-as-a-service, run automated CloudFlow playbooks, build ROI forecasting dashboards through DataHub, or create industry-specific FinOps services, without custom integrations or extra overhead. The platform becomes the foundation, and partners get to layer differentiated services on top of it.
What FinOps 3.0 Actually Changes
Solovey also drew a useful line between the different eras of FinOps. In his words, “FinOps 1.0 was what, 2.0 was how much, and 3.0 is why.” The early years were about visibility. Then came accountability and allocation. Now, the focus is on connecting cloud decisions to business value in real time.
Cloud spend is no longer limited to IaaS. Teams are running workloads across AI platforms, SaaS APIs, internal clusters, and multi-cloud architectures that don’t fit traditional tagging. Solovey described FinOps 3.0 as a move from reconciling bills to understanding behaviors and outcomes. It’s about knowing who’s using what, why it matters, and how it impacts the business. And because performance, reliability, security, and automation all influence cost, FinOps 3.0 naturally blends into CloudOps, SecOps, and AIOps. It becomes an integrated discipline instead of a standalone function.
Scaling to Meet a Global Partner Base
Ingram Micro’s reach requires a platform that can scale without losing accuracy. Solovey emphasized that Cloud Intelligence was built for that level of demand. He explained that the platform already runs at petabyte scale for thousands of enterprise users and that the architecture is designed to handle massive volumes of billing, performance, and configuration data securely and efficiently.
What stands out is how DoiT approaches data quality. Solovey said they treat it as part of the product rather than an afterthought. “Every cost, usage, and allocation signal is normalized before it ever reaches a dashboard,” he explained, ensuring partners and customers see a true picture of spend. As new cloud services, currencies, and AI workloads appear, Cloud Intelligence adapts its data models to keep insights consistent across regions and partner environments.
This partnership is less about adding another tool and more about changing the role FinOps plays in the channel. DoiT and Ingram Micro are giving AWS partners the ability to create ongoing, revenue-driving services built on better governance, better data, and automation that closes the gap between insight and action. It’s a clear opportunity for partners to evolve their cloud practices and help customers make smarter, more strategic use of every dollar they spend in the cloud.
