Docusign Redesigns its Partner Program

Docusign has launched a redesigned Partner Program aimed at helping partners thrive in the age of Intelligent Agreement Management (IAM). As agreements become more dynamic and AI-powered, Docusign’s updated program is structured to support partners across every phase—from initial engagement to advanced CLM implementations—while aligning more closely with customer needs and market demands.

The revamped program introduces tailored specializations and tracks that reflect how partners interact with Docusign’s evolving platform. Whether partners are focused on building integrations, selling IAM solutions, or leading strategic deployments, the new framework offers clear pathways for growth. New specialization areas—such as IAM Core, IAM for Sales, IAM for CX, and CLM—recognize technical depth and deployment capability, while dedicated tracks for Build, Sell, and Service ensure partners can position themselves more strategically across industries and use cases.

By expanding training opportunities through Docusign University and offering targeted go-to-market support, the Partner Program empowers partners to deliver more value through AI-driven agreement solutions. It marks a shift toward deeper partner engagement, emphasizing capability, trust, and long-term success across the full agreement lifecycle.

For MSPs, this update unlocks multiple avenues for growth. The program introduces three clear tracks—Build, Sell, and Service—allowing partners to tailor their engagement with Docusign based on their strengths. Partners building custom integrations on top of IAM can now do so within a formalized track, with access to technical resources and co-development support.

"This is more than a program refresh – it's an evolution that enables partners to play a bigger role in the customer journey," said Bronwyn Hastings, Group Vice President, Partner Development & Alliances. "Partners are vital to capturing this massive IAM opportunity and we're focused on building a program that supports long-term customer success through partner expertise, trust, and services."

Those focused on selling or implementing Docusign’s solutions can pursue specializations in areas like CLM, IAM for Sales, and IAM for CX, backed by new accreditations and certifications through Docusign University. These distinctions not only showcase partner expertise but also help MSPs stand out in a competitive market.

As agreement automation moves beyond legal departments to include functions like procurement, HR, and customer experience, MSPs are well-positioned to guide clients through the transition. Docusign’s updated program supports this by emphasizing measurable business outcomes, technical proficiency, and long-term customer impact. With enhanced go-to-market support and a partner-first framework, the program equips MSPs to evolve into trusted advisors who can drive strategic adoption of IAM technologies in mid-market and enterprise environments alike.