Mergers and Acquisitions, IT management, Mergers and Acquisitions, SI

Accounting Firm Crowe Acquires Salesforce Partner Spark.Orange

Accounting, consulting and technology firm Crowe LLP has acquired Spark.Orange, a technology and services firm specializing in Salesforce cloud solutions. Financial terms of the deal were not disclosed.

This is technology M&A deal number 690 that ChannelE2E has covered so far in 2021. See all technology M&A deals for 2021 and 2020 listed here.

Crowe LLP Acquires Spark.Orange: Business Backgrounds

Spark.Orange is a Salesforce cloud platform implementation and solutions provider, and a Salesforce Strategic Implementation Partner based in Syracuse, New York. The firm offers digital transformation services to customers across the U.S. in industries such as private equity, healthcare, life sciences, high tech, manufacturing, banking, financial services, non-profit and higher education.

Spark.Orange was founded in 2013 by Derek Vargas and Aliza Seeber. After the acquisition, Vargas and Seeber will join Crowe as principals, as will Spark.Orange executive vice president Dena Moore. In addition, a Crowe office will be established in Syracuse.

Crowe is an independent member of Crowe Global, one of the largest global accounting networks in the world. The Crowe global network includes more than 200 independent accounting and advisory services firms in more than 130 countries. Crowe provides accounting, auditing, consulting and technology services to public and private entities.

Accounting and Salesforce Cloud Consulting Services: The Synergies

Mark Baer, CEO, Crowe LLP
Mark Baer, CEO, Crowe LLP

Derek Vargas, co-founder, Spark.Orange

Mark Baer, Crowe CEO, commented on the news:

“We’re thrilled that the Spark.Orange team is joining our Crowe family. They bring deep, insightful and transformative expertise across the Salesforce cloud platform, which is a strategic addition to our consulting cloud platform offerings. Adding this team and their capabilities to Crowe will bring lasting value to our clients and expanded career opportunities for our people.”

Spark.Orange co-founder Derek Vargas added:

“Spark.Orange has always been about building a culture-driven organization committed to delivering innovative and transformative Salesforce experiences for our clients. Aliza and I are so excited about the incredible alignment and synergies we’ve found with Crowe. We’ll have the opportunity to leverage the firm’s deep industry expertise and culture of innovation to bring real value and truly relevant strategies and technology to customers around the world.”

M&A Activity: Salesforce Partners, Accounting Firms

Meanwhile, M&A activity involving Salesforce partners, IT consulting firms and accounting firms remains stronf.

Sharon Florentine

Sharon is a master technology storyteller and editor with omnichannel experience: books and print magazines, digital, webcast, blogging, podcast, live events and video and associated brand-specific social media content. From 1999 to 2003, she acquired and edited technology books and certification exam prep guides.

After a year spent in publicity and editorial at mass-market book publishers, she returned to tech publishing and, since 2004, explored B2C and B2B news, issues and trends in consumer, lifestyle, software, software development, AI, ML, networks, big data, hardware, security, storage, cloud, equity, inclusion, diversity, women in tech, career development, IT management, H-1B visa issues and immigration, education, training and learning.

Her previous role was as the managing editor at Techstrong Group in charge of Cloud Native Now, DevOps.com, Security Boulevard and Techstrong ITSM and their brand-specific social media. She currently serves as editorial director for CyberRisk Alliance’s channel brands, ChannelE2E and MSSP Alert and acting editorial director for SC Media UK. Drop me a note and let’s talk!

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