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Atos Acquires Salesforce Partner Profit4SF


Atos has acquired Salesforce partner Profit4SF for an undisclosed amount.

This is deal number 132 that ChannelE2E has covered so far in 2021. See all technology M&A deals for 2021 and 2020 listed here.

Profit4SF is a Dutch-based technology and management consulting company specializing in Salesforce enterprise implementations for its customers across the Netherlands. Atos says it will add Profit4SF’s consultants to its team, strengthening its Salesforce global practice.

Profit4SF was founded in 2013 in Utrecht, the Netherlands, and has more than 30 employees. Collectively, its employees hold more than 160 Salesforce certifications and the company is a Platinum Salesforce partner in the region.

Atos Acquires Profit4SF: “Immediate Value”

Peter 't Jong, head of Atos in the Netherlands
Leo Joijenaar, CEO, Profit4SF

Peter 't Jong, head of Atos, commented on the deal:

“I am delighted to welcome Profit4SF into the Atos group. It fits perfectly with our acquisition strategy and strengthens our position in Salesforce expertise both in the Dutch region and globally. Combining Atos’ leadership and comprehensive portfolio with Profit4SF’s strong mid-market experience and solid customer base in the Netherlands will bring immediate value to our customers, partners and teams.”

Profit4SF CEO and Co-Founder Leo Leijenaar said:

“This operation opens a new chapter in Profit4SF’s history. Over the past seven years, we’ve worked to become one of the leading Salesforce partners in the Dutch market and built a solid reputation of being a highly valued partner, based on more than 350 successful Multi-Cloud projects. By joining Atos, we can support our national and international customers on their digital journey by strengthening their organizations through data-driven trading and providing a superior customer experience.”

Atos and Salesforce Partner Acquisitions

Atos has been very active on the M&A front -- acquiring roughly nine companies between January 2020 and February 2021.

Atos has 110,000 employees spread across 73 countries. The company’s annual revenue is approximately U.S. $12.9 billion.

Meanwhile, M&A activity in the Salesforce partner ecosystem has also been strong.