Accenture has made another acquisition for its Interactive business unit, this time buying Japanese Salesforce partner Tambourine. Terms of the deal were not disclosed.This is technology M&A deal number 733 that ChannelE2E has covered so far in 2021.
Accenture Acquires Tambourine to Bolster Interactive, Commerce Capabilities
The acquisition of Tambourine is part of Accenture's strategy to build a stronger service offering in marketing, commerce and customer experience design, according to a statement released by the company.Founded in 2015, Tambourine provides integrated commerce services on the Salesforce platform, customer experience design and engineering, web services and application development and consultancy services. Tambourine was recognized as Salesforce’s Innovation Partner of the Year in 2020, and is one of the few companies in Japan that holds a Level 1 Specialist certification in Salesforce’s B2C Commerce domain, according to the statement. Its team of approximately 70 customer experience specialists, designers and cloud engineers will join Accenture Interactive in Japan, according to the statement.
Accenture Interactive Growth
Tambourine is the latest in a series of acquisitions that Accenture has made to rapidly scale its commerce expertise and capabilities, including Experity in Brazil, Glamit in Argentina and Openmind in Italy.
In February 2021, Accenture acquired Businet Systems, which develops and operates Salesforce Commerce Cloud-based e-commerce sites in Japan, with a proprietary order management system (OMS) for the apparel and retail industries.Flaviano Faleiro, president of growth markets, Accenture InteractiveFlaviano Faleiro, Accenture Interactive’s president for growth markets, said:
“Brands understand that when they respond to new consumer behaviors with a seamless commerce experience, it makes them more relevant and valuable. The combination of Tambourine and Accenture Interactive will further enhance our ability to leverage creativity, technology and deep human insights to accelerate growth of our clients.”
Tatsuya Nakao, CEO of Tambourine, added:
“Tambourine is founded on the premise of achieving excellent outcomes as a team. Now, as part of Accenture, we look forward to extending our digital commerce expertise across the entire customer experience and work closely together to create deep impact for our clients.”
Accenture's M&A Activities
Accenture remains active on the M&A front. You can see all the Accenture acquisitions ChannelE2E has tracked here.
Sharon is a master technology storyteller and editor with omnichannel experience: books and print magazines, digital, webcast, blogging, podcast, live events and video and associated brand-specific social media content. From 1999 to 2003, she acquired and edited technology books and certification exam prep guides.
After a year spent in publicity and editorial at mass-market book publishers, she returned to tech publishing and, since 2004, explored B2C and B2B news, issues and trends in consumer, lifestyle, software, software development, AI, ML, networks, big data, hardware, security, storage, cloud, equity, inclusion, diversity, women in tech, career development, IT management, H-1B visa issues and immigration, education, training and learning.
Her previous role was as the managing editor at Techstrong Group in charge of Cloud Native Now, DevOps.com, Security Boulevard and Techstrong ITSM and their brand-specific social media. She currently serves as editorial director for CyberRisk Alliance’s channel brands, ChannelE2E and MSSP Alert and acting editorial director for SC Media UK. Drop me a note and let’s talk!
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