Mergers and Acquisitions, Mergers and Acquisitions

Accenture Acquires Customer Research Consultancy Fiftyfive5

attends WIRED25 Work: Inside San Francisco’s Most Innovative Workplaces on October 12, 2018 in San Francisco, California.

attends WIRED25 Work: Inside San Francisco’s Most Innovative Workplaces on October 12, 2018 in San Francisco, California.

Accenture has acquired Fiftyfive5, a customer insights and advisory business. Financial terms of the deal were not disclosed.

This is technology M&A deal number 1,011 that ChannelE2E has covered so far in 2022.

Accenture Acquires Fiftyfive5

Accenture, founded in 1989, is headquartered in Dublin, Ireland and has more than 70 locations around the globe. The company has 710,000 employees listed on LinkedIn. Accenture’s areas of expertise include management consulting, systems integration and technology, business process outsourcing and application and infrastructure outsourcing.

Fiftyfive5, founded in 2010, is based in Sydney, New South Wales, Australia. The company has 199 employees listed on LinkedIn. Fiftyfive5’s areas of expertise include strategy, insights, branding, innovation, planning, market research, communication, analytics, deployment, facilitation, shopper, category, brand and communications tracking, segmentation and social and government research.

The move will strengthen Accenture Song’s (formerly Accenture Interactive) customer intelligence capability in Australia and New Zealand, the companies said.

Accenture Acquires Fiftyfive5: Executive Perspectives

Mark Green, Accenture Song lead, Australia and New Zealand
Mark Green, Accenture Song lead, Australia and New Zealand
Mark Sundquist, managing partner, Fiftyfive5

Mark Green, Accenture Song’s Australia and New Zealand lead, said:

“Clients are struggling to keep up with the pace of change today. They are looking for creative solutions and strategic insights for growth. Fiftyfive5’s addition is timely. The team boasts powerful insights and deep customer understanding, which will significantly enhance Accenture Song’s customer intelligence capability. Importantly, Fiftyfive5 brings top talent, and we cannot wait to see what they can add to our growing team.”

Mark Sundquist, managing partner of Fiftyfive5, said:

“Accenture Song is one of the most interesting businesses that’s emerged in our space — a combination of creativity, technology and data. We have a shared belief in the importance of customer insight and intelligence to underpin strategy, creativity and execution to fuel growth for our clients. Joining Accenture Song creates an exciting new opportunity for our team and the chance to deliver greater commercial impact for clients given the enhanced range of capability we can bring to the table.”

Accenture M&A Activity

Accenture’s M&A activity remains strong across the business and technology markets. You can see a full list of Accenture acquisitions ChannelE2E has tracked here.

Sharon Florentine

Sharon is a master technology storyteller and editor with omnichannel experience: books and print magazines, digital, webcast, blogging, podcast, live events and video and associated brand-specific social media content. From 1999 to 2003, she acquired and edited technology books and certification exam prep guides.

After a year spent in publicity and editorial at mass-market book publishers, she returned to tech publishing and, since 2004, explored B2C and B2B news, issues and trends in consumer, lifestyle, software, software development, AI, ML, networks, big data, hardware, security, storage, cloud, equity, inclusion, diversity, women in tech, career development, IT management, H-1B visa issues and immigration, education, training and learning.

Her previous role was as the managing editor at Techstrong Group in charge of Cloud Native Now, DevOps.com, Security Boulevard and Techstrong ITSM and their brand-specific social media. She currently serves as editorial director for CyberRisk Alliance’s channel brands, ChannelE2E and MSSP Alert and acting editorial director for SC Media UK. Drop me a note and let’s talk!

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