Accenture has acquired Experity, a cloud-focused customer experience and digital commerce platform provider based in Sao Paulo, Brazil. Financial terms of the deal were not disclosed.This is technology M&A deal number 604 that ChannelE2E has covered so far in 2021.
Experity, founded in 2003, offers consulting, implementation, support and other services for cloud-based platforms in segments like consumer goods and natural resources, the seller says. The company's expertise spans commerce, marketing, content and data. Key strategic partnerships include Adobe, Microsoft, Oracle, Salesforce and SAP. Experity's 420 employees will tuck into the Accenture Interactive team in Brazil.Cristiano Dencker, Accenture Interactive lead, Latin AmericaIn a prepared statement about the deal, Cristiano Dencker, Accenture Interactive lead for Latin America, said:
“Experity will solidify and scale our market capabilities in driving experience-led transformation. The company will bring strong leadership and expertise with key ecosystem partners, which helps us continue to deliver exemplary services in commerce, marketing, content and data for clients in Latin America.”
Experity co-founder Daniel Huallem added:
“Experity is the go-to partner for clients looking for the agility and technology to build leading customer experiences. Joining forces with Accenture Interactive will give us a wider canvas to deliver the transformation that our customers have come to expect in terms of personalized and intelligent experiences anywhere, anytime.”
Accenture Acquisitions: Beyond Traditional IT Consulting
Accenture remains active on the M&A front. The global IT consulting firm acquires dozens of companies each year. Most of the deals involve cloud services, cybersecurity, digital transformation, data and analytics, and ad agencies. MSSPs and MSPs are also frequent buyout targets.You can see ChannelE2E’s full list of Accenture acquisitions here.
Sharon is a master technology storyteller and editor with omnichannel experience: books and print magazines, digital, webcast, blogging, podcast, live events and video and associated brand-specific social media content. From 1999 to 2003, she acquired and edited technology books and certification exam prep guides.
After a year spent in publicity and editorial at mass-market book publishers, she returned to tech publishing and, since 2004, explored B2C and B2B news, issues and trends in consumer, lifestyle, software, software development, AI, ML, networks, big data, hardware, security, storage, cloud, equity, inclusion, diversity, women in tech, career development, IT management, H-1B visa issues and immigration, education, training and learning.
Her previous role was as the managing editor at Techstrong Group in charge of Cloud Native Now, DevOps.com, Security Boulevard and Techstrong ITSM and their brand-specific social media. She currently serves as editorial director for CyberRisk Alliance’s channel brands, ChannelE2E and MSSP Alert and acting editorial director for SC Media UK. Drop me a note and let’s talk!
