Accenture Acquires King James Group: A Focus On Creativity


“To succeed today, our clients must create unified brand experiences that make their customers’ lives easier and more meaningful. King James Group’s creativity and strength in driving marketing and communications that result in brand equity, will meet our clients’ demands for a single partner with seamless offerings across marketing, commerce and experience.”
“We have pushed creative boundaries and brand thinking since our inception 24 years ago. Establishing a bigger, more relevant presence has always been on our horizon, and we’re proud to do it in a way that will continue to preserve our ethos, hone our craft and build on our existing achievements. Joining Accenture Interactive will be an incredible opportunity that will offer our people exciting growth and our client’s access to outstanding capabilities on a global scale.”
“This is not just the logical next step for our agency, but it’s a deeply enticing one. We have long admired the creative path that Accenture Interactive is on, and we relish the prospect of King James Group joining the family. This union will make us a better agency, period.”
“As we continue to lead our clients into the future and empower them to put creative excellence and experience at the heart of their business, we are delighted to welcome King James Group. The agency’s capabilities and scale will complement our efforts to meet client demand for transformative experiences in the market and across all industries.”