Ericsson Reworks Partner Program to Broaden Access and Visibility

Ericsson’s Enterprise Wireless Solutions group, previously known as Cradlepoint, is reshaping its partner program starting July 1. The restructure removes traditional tiers and introduces a simplified framework aimed at making the program more accessible to resellers, MSPs, carriers, and tech alliance partners. Alongside the program refresh, Ericsson is raising deal registration discount thresholds, signaling a shift toward more flexible partner incentives.

A key part of the update is wider access to Cradlepoint’s Mountaineer technical training. Now available to all partner types, the program also extends individual incentives to sales and support professionals inside participating partner organizations. This move supports Ericsson’s broader push to deepen partner enablement while encouraging active participation beyond just top-tier sellers.

The vendor is also rolling out a new dashboard, Partner View, to help partners track pipeline, revenue, and certifications. The goal is to reduce administrative overhead and allow partner account managers to focus more on strategic planning than chasing down data. Ericsson says it's also putting better protections around the customer leads it shares with partners, aiming to create more trust and stability in partner-sourced deals.

The shift away from traditional tiers reflects a growing trend across the channel. Ericsson is now recognizing three broad partner categories (resellers, distributor-managed resellers, and ecosystem partners) with more flexible support structures. The move aligns with an ecosystem-driven approach that values influence and contribution across the customer lifecycle—not just transactions.