Vars

Slated to launch in August, Dell’s AI-powered partner program refresh is designed to simplify deal registration, speed up rewards and make program management easier for partners.

The hidden deal killer for the channel is not weak delivery. It is misalignment that begins well before the contract is signed.

Huntress is working with Ingram Micro, Vertosoft, Liquid PC and QBS Software to give MSPs, resellers and VARs broader access to its security platform across mid-market, public sector and EMEA accounts.

Google Cloud is tying partner support to customer outcomes as MSPs, VARs, and solution providers look for practical ways to build, deploy, and manage agentic AI services.

As vendors streamline partners and customers expect a single purchasing experience, convergence is reshaping engagement, not eliminating channel silos.

The new partner platform helps MSPs and MSSPs turn certificate management into a scalable, recurring service as certificate volumes rise and renewal cycles shrink.

Previously, SOCRadar’s partner strategy focused on MSPs and other service partners. The new VAR program expands that focus to include value-added resellers.