Google Cloud is tying partner support to customer outcomes as MSPs, VARs, and solution providers look for practical ways to build, deploy, and manage agentic AI services.
As vendors streamline partners and customers expect a single purchasing experience, convergence is reshaping engagement, not eliminating channel silos.
Previously, SOCRadar’s partner strategy focused on MSPs and other service partners. The new VAR program expands that focus to include value-added resellers.
The new program was created because MSPs and other IT channel partners were not directly receiving the benefits and training they needed from the existing GoTo Partner Program.
Zenarmor created the structured channel partner program after partners asked for a specialized SASE program they could take to market for their customers.
