Small business

WatchGuard’s Rai is built to handle detection, investigation and response across client environments, giving MSPs a way to reduce alert fatigue, improve margins and deliver always-on security coverage.

Huntress is working with Ingram Micro, Vertosoft, Liquid PC and QBS Software to give MSPs, resellers and VARs broader access to its security platform across mid-market, public sector and EMEA accounts.

AI is moving from pilot projects into partner-led services around deployment, governance, compliance, and measurable outcomes.

Acronis GenAI Protection gives MSPs a way to monitor AI usage, enforce guardrails, and package AI oversight as part of their security services as customer adoption moves faster than policy and control.

Smaller deals, tighter budgets, and uneven AI demand are pushing MSPs to work harder to prove value and build repeatable revenue.

A new managed service model brings Google’s CX and agentic AI stack into the SMB market, with partners leading sales while delivery, integration, and support stay centralized.

As platforms take on more of the heavy lifting, partners are being pushed to standardize, automate, and prove outcomes across every customer environment.