Channel marketsSales and Marketing: Alignment or Integration?David BrockJanuary 12, 2022David Brock wonders if it's time to rethink sales and marketing and how those functions are provided within organizations.
Channel marketsTwo Factors That Impact Sales Win RatesDavid BrockJanuary 4, 2022There are two simple factors that are fundamental to our ability to win sales, and both can be implemented very quickly, David Brock explains.
Channel marketsHow Sales Leaders Can Build Larger PipelinesSponsored by Forrester ResearchJanuary 3, 2022Recent changes in B2B buying habits offer sales and marketing leaders a unique opportunity to adopt a new approach to building pipeline.
Channel marketsIs Product-Led Growth the Future of Selling?David BrockDecember 22, 2021Product-led growth (PLG) introduces a huge disconnect with the customer. David Brock believes there's a better way.
Sales and marketingHow Our Selling Process Can Help Customers BuyDavid BrockDecember 15, 2021Customers often don’t have a buying process–but the sales process itself can help guide their buying journey, as David Brock explains.
Channel marketsHow to Adjust B2B Marketing KPIs in 2022Sponsored by Forrester ResearchDecember 6, 2021To drive a successful KPI measurement change, marketers must follow three simple yet effective steps. Christina Schmitt explains.
Sales and marketingThe Digital Buying Journey is Very HumanDavid BrockDecember 3, 2021Despite the desire buyers may have to learn about solutions through digital channels, at its core, buying is a very human process.
Channel marketsSix Steps to Hit Q4 Sales GoalsKendra LeeNovember 30, 2021It's crunch time - Q4 is upon us, and KLA Group's Kendra Lee has six tips for moving toward your year-end sales goals.
