Channel marketsHow to Build a Sustainable Customer Loyalty ProgramSponsored by CapgeminiJanuary 21, 2022Building a sustainable customer loyalty program starts with a vision and strategy based on the brand’s core values, Capgemini explains.
Channel marketsMaking Your Numbers May Not be EnoughDavid BrockJanuary 21, 2022David Brock explains that sometimes, just 'making the numbers' is holding you back from achieving your full potential.
Channel marketsWhat to Include in a Marketing Plan to Generate LeadsKendra LeeJanuary 14, 2022KLA Group's Kendra Lee explains what to include (and what to exclude) in your marketing plan if you want to generate leads.
Channel marketsSales and Marketing: Alignment or Integration?David BrockJanuary 12, 2022David Brock wonders if it's time to rethink sales and marketing and how those functions are provided within organizations.
Channel marketsTwo Factors That Impact Sales Win RatesDavid BrockJanuary 4, 2022There are two simple factors that are fundamental to our ability to win sales, and both can be implemented very quickly, David Brock explains.
Channel marketsHow Sales Leaders Can Build Larger PipelinesSponsored by Forrester ResearchJanuary 3, 2022Recent changes in B2B buying habits offer sales and marketing leaders a unique opportunity to adopt a new approach to building pipeline.
Channel marketsIs Product-Led Growth the Future of Selling?David BrockDecember 22, 2021Product-led growth (PLG) introduces a huge disconnect with the customer. David Brock believes there's a better way.
